Director, YouTube Strategy

🕒 September 16

🇺🇸 United States – Remote

💵 $110k - $120k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 5%

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The Recording Academy

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Founded 1957

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🤝 Non-profit

🌍 Social Impact

Media • Non-profit • Social Impact

The Recording Academy is an organization that is best known for its role in the music industry as the presenter of the annual Grammy Awards, which are recognized as one of the highest honors in music. The academy is involved in various aspects of the music industry including advocacy for artists' rights, diversity and inclusion efforts, and education about music's history and significance. It supports music creators through initiatives like MusiCares, a charity providing critical health and welfare services. The academy also oversees the Grammy Museum, dedicated to exploring the history and impact of music.

📋 Description

• Own end-to-end YouTube strategy across all company-owned channels, including channel architecture, content cadence, format development, and audience growth targets • Translate knowledge of YouTube's algorithm, search, and browse functionality into editorial direction • Partner with production and creative teams on video concepts, thumbnails, titles, and packaging • Build performance reporting tracking views, watch time, CTR, subscriber growth, and revenue • Deliver regular insights to leadership • Lead development of a channel growth playbook with A/B testing frameworks for thumbnails, formats, and upload schedules • Collaborate with content developers, editors, and producers to foster experimentation and continuous learning • Identify and pursue revenue and growth opportunities involving Shorts, sponsorships, YouTube Select, and AdSense optimization • Track platform updates, creator trends, and competitor movements • Report to the Chief Global Entertainment Officer and partner with Grammy Studios, social, marketing, and strategy teams

🎯 Requirements

• Bachelor's degree in related fields • 5+ years of experience in YouTube growth strategy, in-house at a media/content company or at a creator-facing agency • Proven track record growing a channel to meaningful scale (500K+ subscribers or significant watch-time growth on a competitive channel) • Fluency in YouTube Studio analytics, TubeBuddy, VidIQ, Social Blade, and practical understanding of the recommendation engine • Strong editorial instincts • Ability to set strategy, influence stakeholders, and make senior-level decisions with incomplete information • Excellent communication skills and ability to translate complex platform dynamics into clear guidance • Background in journalism, broadcast, or entertainment is nice to have • Experience managing a YouTube channel across multiple verticals or audience demographics is nice to have • Hands-on experience with YouTube Shorts is nice to have • Familiarity with YouTube Partner Program policies, Content ID, and ad-friendliness best practices is nice to have

🏖️ Benefits

• Medical, dental, and vision coverage • 401k match • Generous paid time off • Comprehensive benefits package for positions working 20+ hours per week • Reasonable accommodations for individuals with disabilities

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