Director of Programmatic Media Buying

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Gray Media

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1897

📱 Media

👥 B2C

Media • B2C

Gray Media is a U. S. -based broadcast and digital media company that owns and operates a portfolio of television and digital brands. Its properties and divisions include local news and sports networks (Gray Sports Networks, Raycom Sports), digital publishing (Gray Digital Media, InvestigateTV, Live Assembly), production studios (PowerNation Studios), food/media brand (Tupelo Honey), and partnerships with Telemundo. The company offers advertising opportunities, investor relations and community-focused local storytelling across broadcast and online platforms.

📋 Description

• Own the overall programmatic media buying strategy across multiple digital channels, including display, online video, CTV/OTT, streaming audio, native, gaming, and digital out-of-home. • Lead a high-volume programmatic operation responsible for managing thousands of campaigns and significant monthly media spend. • Establish best practices around campaign execution, optimization, measurement, and reporting. • Drive innovation by evaluating new technologies, inventory sources, data partnerships, and emerging advertising solutions. • Serve as the organization's programmatic subject matter expert and strategic advisor. • Lead, mentor, and develop a team of 15+ programmatic buyers, strategists, and specialists. • Build a culture focused on accountability, operational excellence, collaboration, and continuous improvement. • Develop training programs, workflows, and career development paths to scale team capabilities. • Create performance standards and processes that enable consistent execution across a large campaign portfolio. • Oversee the complete lifecycle of programmatic campaigns, from strategy and activation through optimization and reporting. • Ensure campaigns are launched accurately, delivered efficiently, and optimized toward client performance goals. • Develop optimization frameworks across audience targeting and data strategies, geographic performance, creative performance, inventory and publisher quality, SSP and marketplace relationships, device, browser, and operating system performance, frequency management and attribution strategies. • Analyze performance trends and translate data into actionable insights for internal teams and clients. • Lead programmatic execution across enterprise DSP platforms, including The Trade Desk and other DSP and media buying platforms as needed. • Maintain deep expertise in audience segmentation and activation, first-party and third-party data strategies, contextual targeting, conversion tracking and attribution, pixel implementation and measurement solutions, campaign automation and workflow optimization. • Partner with technology teams to improve integrations, reporting capabilities, and operational efficiency.

🎯 Requirements

• 8+ years of experience in digital media, programmatic advertising, or ad technology. • 5+ years of experience leading programmatic teams or digital media operations. • Proven experience managing teams of 15+ employees. • Extensive experience operating in a high-volume programmatic environment with complex campaign workflows. • Advanced knowledge of enterprise DSP platforms, particularly The Trade Desk. • Strong understanding of programmatic buying, audience targeting, attribution, measurement, and optimization strategies. • Demonstrated ability to build scalable processes and improve operational efficiency. • Strong analytical, communication, and leadership skills.

🏖️ Benefits

• Comprehensive Medical(Rx), Dental, and Vision Coverage • Health Savings Account with Company contributions • Flexible Spending Account • Employer-paid life and disability benefits • Paid parental leave benefits • Adoption and Surrogacy Benefits • 401(k) Plan, including matching and profit-sharing contributions • Employee Assistance Program • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage • Paid Time Off, including Relocation PTO