Senior Media Buyer – CTV/OTT

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Grayson HR

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

👥 HR Tech

🎯 Recruiter

Consulting • HR Tech • Recruitment

Grayson HR is a human resources strategic management and process improvement consulting agency specializing in Tech Startups and small businesses. With a team of consultants having Fortune 500 experience, Grayson HR offers services in talent management, recruiting, onboarding, employee engagement, learning & development, organizational development, talent retention, and employee relations. The agency partners with internal HR teams or business leaders to implement strategic HR support, helping organizations increase their most valuable asset— their people. Grayson HR is dedicated to sustaining momentum and building great futures for companies.

📋 Description

• Develop and execute a comprehensive strategy for launching the brand on FAST (Free Ad-Supported Streaming TV) channels • Audit the performance of the current TV network mix and provide actionable recommendations for immediate optimization • Plan, buy, and optimize local and national TV, including broadcast, cable, and syndicated inventory • Execute OTT/CTV/streaming buys across DSPs and direct publisher relationships • Monitor and optimize campaigns daily based on response, CPL, CPC, and ROI • Identify underperforming inventory and pivot strategy in real time • Negotiate rates, added value, and premium placements with stations, networks, and streaming inventory providers • Direct and manage administrative support for trafficking, reporting, pacing tracking, clearance verification, and delivery monitoring • Partner with internal creative and analytics teams to refine messaging, track attribution, and improve campaign performance

🎯 Requirements

• 5+ years of hands-on local and national TV media buying experience • Proven expertise in OTT/CTV/streaming acquisition • Direct experience in legal advertising, including SSD, PI, Mass Tort, MVA, or similar high-intent sectors • Data-driven mindset focused on response metrics • Strong track record of direct negotiations with stations and vendors • Ability to move quickly and remain accountable for delivery • Experience directing or managing media support staff • Heavy experience in DRTV or high-frequency/low-cost inventory buying • In-depth knowledge of TV/streaming attribution methodologies, including call tracking, view-through, and matched-market testing • Advanced Excel/dashboard reporting capabilities • Bachelor's Degree in Marketing, Advertising, or related field preferred