Digital PR Lead

🔥 2 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟠 Senior

🎙️ Public Relations (PR)

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Greenpark

WebsiteLinkedInAll Job Openings

201 - 500 employees

📣 Marketing

☁️ SaaS

Marketing • Digital Marketing • SaaS

Greenpark is a leading digital content agency that specializes in creating needs-led content for omnichannel search and social media channels. The company partners with some of the world’s biggest brands, including Kimberly Clark, Campari Group, Unilever, and Sanofi, to build authentic and lasting connections with their audiences. Operating globally with offices in cities like São Paulo, London, Singapore, and Jakarta, Greenpark excels in leveraging SEO, generative AI, and digital marketing strategies to enhance brand performance and consumer engagement. Notable achievements include awards in search marketing and collaborations in the beauty, healthcare, and technology sectors.

📋 Description

• Lead all Digital PR conversations and workstreams for a key luxury client across the US market, including upsell opportunities • Develop Greenpark’s Digital PR service offering and regionally relevant processes for the US • Build relationships with publishers, journalists, bloggers and PRs through research, outreach, content opportunities and industry events • Lead Digital PR strategy, campaign ideation, internal briefings, press releases, pitches and media relations aligned with account KPIs • Manage, guide, mentor and lead Digital PR specialists and freelance resources across projects • Review and sign off monthly Digital PR reporting and ensure client-ready insights • Establish and maintain Digital PR processes and templates for consistent quality and results • Consult with the SEO Tech team on technical linkbuilding, on-page/off-page SEO, AEO optimisation and AI-optimised Digital PR strategies • Serve as the Digital PR point of contact for the US client, contributing to presentations and client communications • Help develop strategic account direction across workstreams from a Digital PR perspective • Work with the Head of Digital PR to maintain and develop the Digital PR service line

🎯 Requirements

• Proven leadership experience managing, developing and mentoring Digital PR specialists and freelancers • Deep working knowledge of Digital PR strategy • Knowledge of on-page and off-page SEO • Experience with creative ideation and content campaign creation • Experience writing press releases • Experience developing media lists and executing outreach • Confidence and experience in client-facing situations • Experience leading conversations, pitching to new clients and upselling services • Experience building processes, templates and performance tracking/reporting systems • Experience working across the US market with understanding of its media landscape and relevant journalist/publisher contacts • Alignment with Greenpark’s values: openness, respect, innovation and teamwork

🏖️ Benefits

• 25 days of holidays + US bank holidays and your birthday off • Christmas Closure (extra days on top of your holiday allowance) • A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc.) • Access to VDU Eye Tests and Employee Assistance Programme (EAP) • Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards) • LinkedIn Learning – Access to a leading online learning platform • Major annual social events and other ad-hoc events • WFA policy – work from abroad for up to 4 weeks per year • Yearly Calm subscription