Influencer Marketing Manager

🔥 4 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💅 Influencer Marketing

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Greenpark

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

🤝 B2B

Digital Marketing • SaaS • B2B

Greenpark is a leading digital content agency that specializes in creating needs-led content for omnichannel search and social media channels. The company partners with some of the world’s biggest brands, including Kimberly Clark, Campari Group, Unilever, and Sanofi, to build authentic and lasting connections with their audiences. Operating globally with offices in cities like São Paulo, London, Singapore, and Jakarta, Greenpark excels in leveraging SEO, generative AI, and digital marketing strategies to enhance brand performance and consumer engagement. Notable achievements include awards in search marketing and collaborations in the beauty, healthcare, and technology sectors.

📋 Description

• Develop and execute influencer marketing strategies that drive brand awareness, engagement and sentiment across the U.S. market. • Identify, recruit, and manage macro and mid-tier influencers. • Manage an Influencer Executive, providing guidance and support. • Oversee influencer content creation and campaign execution. • Work closely with the Social Media Lead to coordinate campaign strategies. • Collaborate with internal creative, strategy, and international teams. • Monitor and analyze campaign performance and audience sentiment.

🎯 Requirements

• 3–5+ years’ experience in influencer marketing - preferably within the luxury, fashion, or lifestyle industries. • Proven success executing influencer campaigns in the U.S. • Demonstrated experience working across multiple markets. • Deep understanding of social platforms (Instagram, TikTok, YouTube, Meta). • Familiarity with paid and organic influencer integration. • Experience managing influencer and creator relationships. • Skilled in content planning and ideation. • Competent in using influencer and social analytics platforms (such as CreatorIQ, Tagger, Traackr, or similar). • Strong understanding of reporting metrics including Engagement Rate (ER%), Cost per Metric (CPM), Earned Media Value (EMV), and sentiment analysis. • Experience providing weekly and monthly reporting to clients or senior stakeholders. • Exceptional communication and presentation skills. • Highly organized and detail-oriented. • A proactive, strategic thinker who stays ahead of emerging trends.

🏖️ Benefits

• Health insurance • Flexible working arrangements