Events and Sales Operations Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Sales Operations

👻 Ghost score 12%

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Logo of GreenWay Waste & Recycling

GreenWay Waste & Recycling

501 - 1000 employees

We LOVE YOUR TRASH... GreenWay Waste & Recycling (www.greenwaywaste.com) is a national provider of door side waste and recycling collection and maintenance assistance services to the multifamily industry with exclusive programs for A, B, and C class properties as well as student, senior, and newly constructed communities. As a leading provider of ancillary income for owners and management, we are a recognized and award winning company with over 8 years of experience. Do not place your most sensitive amenity in the hands of anyone but the experienced.

📋 Description

• Research and evaluate trade show opportunities using sales event playbooks and qualification scorecards • Recommend event go/no-go decisions based on costs, target audience fit, and anticipated ROI • Manage the trade show and event calendar end-to-end • Coordinate registration, vendor platforms including Mobly, booth logistics, displays, and promotional collateral • Assign ownership and roles for each event • Maintain the master events calendar and budget across GreenWay and Affinity • Track committed spend, vendor and sponsorship costs, attendee lists, and pre-/post-event meetings • Design and execute pre-event campaigns to drive booth traffic and scheduled meetings • Build, send, and monitor email campaigns and automated nurture journeys using Zoho Campaigns • Launch specialized sales campaigns for inbound leads and promotional initiatives • Respond quickly to all inbound website and campaign leads • Conduct outbound qualification calls and take inbound calls to verify property legitimacy, identify decisionmakers, discover provider needs, and pitch services • Transition warm, context-rich leads to the account sales team with pre-scheduled appointments • Record and track leads in Zoho CRM from initial lead through closed status • Track event spend, meetings booked, pipeline generated, and closed business • Publish pre-event goals and post-event ROI summaries for leadership • Analyze email send, open, click, and lead-conversion metrics and report findings alongside event data

🎯 Requirements

• Bachelor’s degree preferred in Marketing, Business Administration, Communications, Sales Operations, or a related field, or equivalent combination of professional experience and functional certifications • Preferred certifications: Zoho Certified Associate/Professional, HubSpot Email Marketing/Sales Software Certification, Mailchimp/Salesforce certifications, or project/event management credentials (CMP/CAPM) • 5 years of experience spanning corporate event management, marketing automation, inbound sales qualification, or sales operations • Hands-on experience evaluating trade show ROI, managing logistics, coordinating displays, and using lead-capture tools such as Mobly • Experience building and monitoring email campaigns and automated nurture sequences using Zoho Campaigns, Mailchimp, or HubSpot • Comfortable making introductory calls, qualification outreach, and solution pitches • Working knowledge of Zoho CRM, Salesforce, or HubSpot for lead tracking, pipeline attribution, and reporting accuracy • Strong written skills for email copy and confident phone presence • Ability to manage multiple events, campaigns, and incoming leads simultaneously • Ability to analyze metrics, calculate event ROI, and deliver performance reports • Ability to independently drive the events and campaign calendar with minimal supervision • Ability and willingness to travel up to 20–30% for regional and national trade shows, conferences, and company events • Ability to stand and navigate trade show floors for 8+ hours per day during events • Capacity to lift, transport, set up, and dismantle event displays and promotional materials weighing up to 35–50 lbs • Ability to perform desk-based computer work, campaign building, and phone calls during non-travel periods

🏖️ Benefits

• Fully remote position • Opportunity to work with the Brightstep Family of Companies • Travel for regional and national trade shows, industry conferences, and company events

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