Senior Content Marketing Manager, B2B SaaS

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $145k - $165k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

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Logo of Gremlin

Gremlin

51 - 200 employees

Founded 2016

☁️ SaaS

🏢 Enterprise

🤝 B2B

SaaS • Enterprise • B2B

Gremlin is a company dedicated to enhancing enterprise software reliability. It offers an enterprise reliability platform with features like reliability management, chaos engineering, and fault injection to help organizations identify and mitigate reliability risks. Gremlin empowers clients by finding and fixing potential failures and scoring system reliability to enhance resilience and minimize downtime. By supporting industries like finance and retail, Gremlin aims to build trust in complex systems and modernize reliability practices, making them more robust and dependable.

📋 Description

• Advise on Gremlin’s content marketing strategy • Own launch, experimentation, and improvement of content across owned, earned, and paid digital channels • Own Gremlin’s SEO, AEO, and GEO strategy for visibility in Google, AI Overviews, ChatGPT, Claude, and Perplexity • Build and run an executive thought leadership program for the CEO and leadership team • Produce short- and long-form content for engineering leadership audiences, including blogs, case studies, original research, and short-form video • Report on leads, pipeline, revenue influenced, AI visibility, citations, and share of voice, shifting effort toward effective activities • Manage content, design, and SEO/AEO agency partners • Determine which work remains with vendors, moves in-house, or uses AI-assisted workflows • Build and document repeatable AI content workflows for research, drafting, repurposing, and optimization • Research, recommend, and evaluate new content strategies

🎯 Requirements

• Strong understanding and passion for all things marketing • Deep understanding of the B2B technology buyer and their journey • Focus on business outcomes like pipeline and revenue influenced, not vanity metrics • Daily, hands-on use of AI tools that drive outcomes and keep quality high • Working knowledge of AEO/GEO and how AI search is changing content strategy • Excellent communication and collaboration skills • Willingness to fail-forward, learn and grow • 5+ years of B2B SaaS content marketing, ideally at a scaling SaaS startup • Experience translating technical content into compelling copy and calls-to-action • Experience producing and editing written, video, and visual content, including short-form video for LinkedIn and YouTube • Experience owning and running content calendars • Experience driving content engagement through owned, earned and paid channels • Experience growing executives’ LinkedIn audiences with measurable results • Experience improving and tracking brand visibility in AI answer engines • Experience with Google Analytics, Search Console, Tag Manager, and an SEO/AEO platform such as Ahrefs or Semrush

🏖️ Benefits

• 401k Matching • Equity • Flexible time off • Paid company holidays

Apply Now

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