Lifecycle Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🌵 Arizona, California, +5 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🌲 North Carolina – Remote 🌴 South Carolina – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote

💵 $55 - $65 / hour

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Groombuggy

WebsiteLinkedInAll Job Openings

11 - 50 employees

👥 B2C

🧘 Wellness

B2C • Wellness

Groombuggy is a premier mobile dog grooming service, offering the convenience of top-notch grooming directly to your doorstep. They prioritize a stress-free, personalized grooming experience, making it ideal for anxious dogs. With a focus on high-quality care, Groombuggy uses top-tier shampoos and vet-rated cleaning solutions. The service eliminates the need for lengthy trips to traditional grooming salons by providing on-time grooming appointments in a calm and private environment. Operating in various locations including California, Colorado, Virginia, and North Carolina, Groombuggy offers flexible scheduling and a personalized touch to ensure your dog looks and feels their best.

📋 Description

• Own the email and SMS lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused initiatives. • Build, optimize, and maintain automated lifecycle flows. • Create, build, test, and launch ongoing email and SMS campaigns that drive bookings and customer engagement. • Design mobile-first, high-converting emails in Klaviyo using best practices for layout, accessibility, and deliverability. • Monitor, analyze, and optimize lifecycle performance across key metrics. • Run A/B tests on subject lines, content, offers, timing, and segmentation. • Build recurring performance reports and provide clear, actionable recommendations.

🎯 Requirements

• 3+ years of hands-on experience managing email and SMS marketing in Klaviyo. • Proven experience building and optimizing automated lifecycle marketing programs. • Strong understanding of lifecycle marketing, retention strategy, and customer segmentation. • Experience designing responsive, conversion-focused emails within Klaviyo. • Demonstrated ability to analyze campaign performance data to drive continuous improvement. • Excellent copywriting and communication skills. • High attention to detail with rigorous QA standards. • Ability to work independently and manage multiple initiatives simultaneously. • Experience with subscription-based or recurring service businesses (preferred). • Familiarity with A/B testing frameworks and experimentation best practices (preferred). • Basic HTML/CSS knowledge for email customization (preferred).

🏖️ Benefits

• Flexible work arrangements