Fractional Marketing Manager, Ad Buyer

🕒 June 16

🗽 New York – Remote

🗽 New York – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

👩‍👩‍👧‍👦 Human Resources (HR)

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Silva-Lining HR

WebsiteLinkedInAll Job Openings

1 - 10 employees

🤝 B2B

👥 HR Tech

B2B • HR Tech

Silva-Lining HR is an HR services firm focused on helping organizations build pathways to team success through HR support, team development, and employee-focused programs. The website emphasizes contact and newsletter sign-up, suggesting client outreach and B2B services for improving team performance and HR outcomes.

📋 Description

• Plan, launch, manage, and optimize paid advertising campaigns across platforms including Meta, Pinterest, AdRoll, and other relevant advertising channels. • Conduct audience research and customer segmentation to develop targeted advertising strategies, including retargeting and remarketing campaigns. • Monitor campaign performance, manage advertising budgets, and make data-driven optimizations to maximize return on investment (ROI) and return on ad spend (ROAS). • Monitor conversion tracking, identify tracking issues, and troubleshoot discrepancies to ensure accurate campaign reporting. • Track and analyze key performance metrics, including ROAS, CPC, CTR, CPA, conversion rate, and other relevant KPIs. • Perform A/B testing and multivariate testing on audiences, creatives, ad copy, and campaign strategies to continuously improve campaign performance. • Prepare regular performance reports and dashboards with actionable insights and recommendations. • Collaborate with internal stakeholders to align paid advertising strategies with overall marketing and business objectives. • Recommend new campaign ideas, promotions, audience strategies, and optimization initiatives based on campaign performance and insights. • Research competitors, industry trends, advertising platform updates, and emerging best practices to keep campaigns competitive and drive continuous improvement.

🎯 Requirements

• 3+ years of experience managing paid advertising campaigns across multiple digital platforms. • Proven experience with advertising platforms such as Meta Ads, AdRoll, Pinterest, and other paid media channels. • Strong understanding of paid media strategy, including audience targeting, customer segmentation, retargeting, remarketing, A/B testing, budget management, and conversion optimization. • Experience analyzing campaign performance and optimizing campaigns using key metrics such as ROAS, CPA, CTR, CPC, CPM, conversion rate, and other relevant KPIs. • Familiarity with conversion tracking, analytics, and performance reporting tools. • Strong analytical, problem-solving, and decision-making skills. • Excellent communication, reporting, and presentation skills. • Ability to work independently, manage priorities, and deliver results with minimal supervision.