Demand Generation Manager

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🗽 New York – Remote

🗽 New York – Remote

💵 $85k - $115k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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GroundTruth

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2009

☁️ SaaS

🤝 B2B

📱 Media

SaaS • B2B • Media

GroundTruth is an advertising technology platform that helps brands turn digital ads into real-world business outcomes, such as in-store visits, incremental sales, and market-share growth. Using location-based and audience insights (its Blueprint technology), it enables audience, location, and contextual targeting across channels including mobile, desktop, CTV/OTT, audio, and digital out-of-home, and supports self-serve, managed-service, partnerships, and programmatic workflows. The company measures performance and attribution for marketers to optimize campaigns and demonstrate return on ad spend.

📋 Description

• B2B Paid digital strategy and execution across search, social, and display. • User acquisition and lead gen programs targeting enterprise brand marketers, media agencies, and SMB and local advertisers. • Nurture strategy: working with content and product marketing to design email and lifecycle touchpoints that move prospects through the funnel. • Agency and vendor management: day-to-day oversight of our performance agency, platform relationships, and budget pacing. • Demand gen reporting: pipeline contribution, CAC, ROAS, and channel efficiency, with a point of view on what's working and what to cut. • Performance analysis: proactively monitor and report on performance and insights; review and challenge channel-specific plans to ensure efficiency and alignment to business goals. • Partner with Sales to understand and ensure lead quality, optimize towards higher-value customers. • Creative messaging development, A/B testing

🎯 Requirements

• At least 4-6 years in demand gen, performance marketing, or growth marketing, ideally at a startup, B2B SaaS or ad tech company. • Proven track record running paid campaigns that generate pipeline. • Comfort operating across both enterprise B2B and self-serve/SMB motions. • Data fluency and attribution and strong analytical instincts. Gets into the data themselves, and owns it when attribution breaks. • Someone who can take a GTM brief and turn it into a channel plan without much hand-holding. • AI-forward with judgment: fluent in AI-assisted execution but knows when not to trust it.

🏖️ Benefits

• Fully-paid medical premiums for employees • 401(k) employer match • Generous parental leave • Wellness and gym reimbursement • Family and pet expense reimbursement • Education and coaching reimbursement program • Daily lunch credit when working in-office • Fully stocked snacks and beverages in-office • Option for mobile phone reimbursement or separate company phone • Equity analysis to ensure fair pay