Paid Search Strategist

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $90k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Drive efficient, profitable client growth across Paid Search and Shopping by designing and optimizing full-funnel programs that reduce waste and scale impact. • Apply a rigorous measurement lens, leverage AI-enabled workflows, and use Tinuiti’s Bliss Point platform to turn data into decisions that improve ROAS, revenue, and LTV. • Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options. • Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes. • Integrates search and shopping into broader growth plays; communicates in business terms. • Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes. • Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions. • Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth. • Educates clients and internal teams; codifies learnings and playbooks that scale. • Operates with accountability and bias to action; spots and eliminates process and media waste.

🎯 Requirements

• 5–7 years managing Paid Search/Shopping at scale ($200k+/mo) with end-to-end ownership. • Platform fluency: Google Ads, Microsoft Ads, Merchant Center; feed management (e.g., Feedonomics); competitive tooling (Auction Insights, Adalysis/Adthena/SpyFu) for strategy and positioning; campaign management (e.g., SA360, Skai); comfort with scripts/automation. • Strong excel/google sheets/PPT/Google Slides skills. • Certifications: Google Search & Shopping (or completed in the first 60 days). • Additional Google certifications are a plus. • Advanced Excel/Sheets; strong experimentation and forecasting chops; ability to quantify financial impact. • Senior stakeholder-ready storytelling; influence across functions; client-facing presence. • Experience coaching juniors/peers (non-manager).

🏖️ Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. • 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. • Medical, Dental, Vision, Life & Disability, Flex Spending Accounts • Match up to 4% of your contributions at 100% • Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving • Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. • On-demand learning, mentorship program, leadership and management development programs and resources