Senior Manager, Offline Media

Job not on LinkedIn

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $140k - $160k / year

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Grüns

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2023

🧘 Wellness

🍽️ Food & Beverage

🏥 Healthcare

Wellness • Food & Beverage • Healthcare

Grüns is a wellness and fitness company that aims to make healthy eating enjoyable and accessible. The company transforms traditional greens supplements, which often have an unappealing taste, into delicious, snackable products that customers can look forward to consuming. With a variety of ingredients that support numerous health benefits, Grüns positions itself as a convenient solution for meeting nutritional needs.

📋 Description

• Own TV (linear + CTV), podcast, and direct mail end to end, including partners, budget, testing, and scale-or-cut decisions • Relaunch and scale TV with Tatari by rebuilding the plan, owning creative rotation, and increasing spend based on evidence • Rebuild the podcast program, selecting the buying model, shows, DAI versus host-read strategy, and promo-code attribution • Scale direct mail profitably and improve its strategy and measurement • Own offline measurement end to end through Haus geo tests, holdouts, post-purchase surveys, and promo codes • Set and defend offline budgets, make scale/cut decisions, and present them to leadership • Hold agency and partner teams accountable to clear KPIs • Collaborate with the creative team to improve TV, direct mail, and podcast assets • Build the quarterly test roadmap and 2027 offline plan, including upfront decisions and new reach bets such as OOH, sponsorships, and portfolio buys • Report to the VP of Growth and operate independently with a direct line to the CMO

🎯 Requirements

• 8+ years in performance or growth marketing • 4+ years owning offline channels (TV, podcast/audio, direct mail) brand-side at a DTC or consumer subscription brand • Personally scaled an offline channel from test to meaningful budget • Experience managing partners such as Tatari, Oxford Road, Ad Results Media, PostPilot, or Lob • Experience designing and reading incrementality tests, including geo holdouts, matched-market, and platform lift • Knowledge of calibrating an MMM with experiments • Knowledge of TV buying and reporting, Tatari, iSpot, linear vs. CTV economics, and podcast buying • Knowledge of host-read vs. DAI, Magellan, and Podscribe • Understanding of direct mail audience modeling, holdout design, and response curves • Ability to tie brand tracking (Tracksuit or similar) to acquisition • Strong Sheets/Excel skills • Comfortable with Northbeam and post-purchase survey tools such as KnoCommerce • SQL/BigQuery is a plus

🏖️ Benefits

• Bonus • Competitive equity packages • Super strong benefits coverage for you and your family • Generous PTO • Free Grüns • Additional perks centered around health and well-being • Fully remote work environment • Quarterly off-sites • Career growth opportunities