Media Planner

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $64k - $96k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🚫👨‍🎓 No degree required

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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G&S Business Communications, a G&S Agency

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51 - 200 employees

🍽️ Food & Beverage

🏥 Healthcare

🏭 Manufacturing

Food & Beverage • Healthcare • Manufacturing

G&S Business Communications, a G&S Agency, is a multifaceted firm that operates at the intersection of business and communications. Beyond being a public relations agency, it functions as a digital and creative agency, focusing on helping innovative companies create impactful change in the world. With expertise across various industry sectors, including Advanced Manufacturing & Energy, Agribusiness, Financial & Professional Services, Healthcare & Wellness, and Home & Building, G&S integrates research, media strategy, and storytelling to boost business growth for its clients. Their global reach, through offices in cities such as New York, Raleigh, Chicago, and Basel, is complemented by a partnership with PROI Worldwide, enhancing their ability to serve clients worldwide.

📋 Description

• Develop research-based media strategies and recommendations aligned with client business goals and campaign objectives • Lead media research and analysis for assigned clients using agency tools and industry resources • Develop measurement frameworks, KPIs, cross-channel media plans, channel strategies, tactical recommendations, presentations, agency POVs, and supporting materials • Collaborate with media activation and digital teams on tactical recommendations, placement negotiation, and campaign execution • Research and evaluate media vendors and publishers; review proposals and negotiate rates, targeting, placements, and added value • Create and maintain media flowcharts, plans, and budgets • Prepare media buying specifications and review insertion orders • Coordinate with account, creative, digital, media activation teams, internal stakeholders, and external partners • Coordinate creative specifications, deliverables, deadlines, trafficking worksheets, and creative asset delivery • Monitor project timelines and priorities to support timely campaign execution • Support campaign reporting and performance analysis against measurement frameworks and KPIs • Build and maintain client relationships through regular communication and timely responses • Support media reconciliation, invoicing accuracy, and budget tracking • Maintain media files, project documentation, and time records in agency systems, including Advantage • Participate in professional development, training, industry events, and client meetings as needed

🎯 Requirements

• 2–3 years of professional experience in media planning, including cross-channel campaign development, client relationship management, and budget oversight • Working knowledge of traditional and digital paid media channels, planning practices, and emerging media trends • Understanding of media planning fundamentals, including media math, reach and frequency, audience research, market analysis, measurement, and reporting • Ability to develop and clearly present strategic media recommendations, campaign plans, and supporting rationale to clients and internal teams • Proficiency in Microsoft Excel and PowerPoint, including the ability to organize, analyze, and communicate data effectively • Strong analytical and critical thinking skills, with the ability to interpret research, evaluate opportunities, and make informed recommendations • Strong organizational skills and attention to detail, with the ability to manage competing priorities, budgets, and deadlines across multiple campaigns • Effective written and verbal communication skills, including the ability to collaborate with stakeholders, present information clearly, and respond constructively to feedback • Ability to work collaboratively across account, creative, digital, and media activation teams • Preferred: Experience developing media plans for agriculture or B2B clients • Preferred: Experience supporting or executing paid influencer campaigns

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