Senior Digital Marketing Specialist

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G&S Business Communications, a G&S Agency

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51 - 200 employees

We are G&S Business Communications, a G&S Agency. We are more than a public relations firm, digital agency or creative shop. We are a team of researchers, media strategists, storytellers and engagement experts who meet our clients at the intersection of business and communications. Our purpose is to help innovative companies change the world.

📋 Description

• Own website strategy, content architecture and optimizations for clients • Lead website projects and campaigns, collaborating with internal and external stakeholders • Develop detailed outlines that incorporate SEO, GEO, audience intent, campaign messaging and conversion goals • Conduct client and competitor website and brand visibility audits • Develop GEO/AI search visibility frameworks • Serve as the agency’s internal subject matter expert for GEO and AI search visibility • Build client reporting dashboards and translate insights into actionable recommendations

🎯 Requirements

• 3-5 years of experience in website strategy, content development, and SEO/GEO • Intermediate level knowledge of WordPress or a similar website CMS platform • Intermediate level knowledge of SEO/GEO research tools (Semrush, Ahrefs, Google Search Console, Answer the Public) • Proven experience developing and implementing data-driven content marketing strategies • Proven success in optimizing website content for SEO/GEO best practices • Proven experience with Google Marketing Suite (Tag Manager, Search Console, GA4, Google Ads, Data Studio) • Strong project management skills

🏖️ Benefits

• Competitive salary • Flexible working hours • Professional development opportunities