Field Marketing Specialist

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🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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GuidePoint Security

WebsiteLinkedInAll Job Openings

201 - 500 employees

🔒 Cybersecurity

Cybersecurity

GuidePoint Security is a cybersecurity firm offering consulting, engineering, and managed services to help organizations secure their digital assets. The company specializes in application security, cloud security, data protection, email security, threat intelligence, and identity and access management. With solutions tailored to various platforms including AWS, Microsoft, Google Cloud, and OT environments, GuidePoint Security aims to enhance cybersecurity resilience for both enterprise and government clients. They focus on integrating advanced security technologies and providing expertise in risk assessment, compliance, and security awareness education, helping clients navigate complex cybersecurity challenges and improve their security posture.

📋 Description

• Work with marketing leadership to help develop and execute the New England field marketing strategy to drive pipeline growth, accelerate sales opportunities, and strengthen customer engagement. • Build and maintain strong relationships with strategic technology partners, securing sponsorship investments and maximizing partner participation across regional programs. • Produce content and various marketing assets to be used digitally and for regional events. • Collaborate with sales, engineering, and partners to develop customer-facing content that supports thought leadership, demand generation, and pipeline growth initiatives. • Manage the complete campaign lifecycle for assigned programs, including audience targeting, messaging, budgeting, execution, lead management, reporting, and pipeline attribution. • Build and maintain ongoing communications with the sales team regarding new and planned marketing activities. • Design and deliver high-impact customer experiences including executive roundtables, thought leadership events, partner programs, and flagship regional conferences. • Identify new marketing opportunities, emerging market segments, and innovative program concepts that increase brand awareness and create qualified pipeline. • Collaborate cross-functionally with Sales, Engineering, Corporate Marketing, Alliances, and Operations to ensure seamless program execution and consistent messaging. • Analyze campaign performance using Salesforce, Marketo, DOMO, and other marketing technologies to optimize future investments and demonstrate measurable business impact. • Serve as a trusted marketing advisor to sales teams, proactively recommending programs and strategies that support pipeline generation and account growth. • Continuously evaluate industry trends, competitive activity, and customer feedback to inform regional marketing strategy and improve program effectiveness. • Champion operational excellence by ensuring projects are delivered on time, within budget, and aligned with business objectives.

🎯 Requirements

• Bachelor's degree preferred. • 3–5 years of experience. • Experience using Marketo and Salesforce preferred. • Experience in event planning in the Northeast region required. • Experience with G Suite and spreadsheet skills. • Demonstrates a willingness to learn and use AI-enabled tools. • Ability to measure and report the performance of marketing campaigns.

🏖️ Benefits

• Group Medical Insurance options: Zero Deductible PPO Plan or High Deductible Health Plan with HSA • Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans • 12 corporate holidays and a Flexible Time Off (FTO) program • Healthy mobile phone and home internet allowance • Eligibility for retirement plan after 2 months at open enrollment • Pet Benefit Option