Growth Marketing Manager

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Guild Mortgage

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1960

🏗️ Construction

💸 Finance

🏠 Real Estate

Construction • Finance • Real Estate

Guild Mortgage is a U. S. -based mortgage lender and loan servicer that provides a wide range of home financing products and services to consumers and business partners. The company offers purchase and refinance mortgages, including conventional, FHA, VA, USDA, jumbo, renovation, construction, reverse mortgages, HELOCs, and specialty programs and down-payment assistance. Guild Mortgage operates nationwide through local branches and loan officers, supports borrowers with servicing and online account management, and partners with builders, real estate agents, title agents, and correspondents.

📋 Description

• Execute growth marketing initiatives supporting Loan Officer recruiting, Elevate coaching, retention and related growth priorities • Turn strategic direction and business goals into campaign plans, content calendars, creative assets and completed work • Own assigned initiatives from idea through development, review, launch and follow-up • Write and edit content for social media, email, presentations, scripts, campaigns and event communications • Develop social media strategy, content calendars, copy and creative for assigned growth initiatives and thought-leader channels • Create social posts, carousels, short-form video concepts and calls to action, and repurpose meetings, events, podcasts, interviews and presentations into reusable content • Coordinate reviews, approvals, scheduling and publishing through established partners and processes • Create on-brand social graphics, presentations, one-pagers, recruiting tools, campaign materials and event assets using Canva • Interview Loan Officers, recruiters, coaches and leaders to capture stories, testimonials, insights and proof points • Support Elevate enrollment, engagement, events, coaching content and social visibility • Create scalable marketing tools and resources for recruiters, coaches, sales leaders and internal partners • Translate executive and thought-leader perspectives into social content, presentations, talking points and marketing assets • Build relationships with senior leaders and cross-functional partners • Travel to selected events, conferences, strategy sessions and content productions • Use approved generative AI tools to accelerate research, ideation, drafting, editing, content repurposing, prototyping and workflow improvement • Develop AI-enabled workflows and validate outputs for accuracy, tone, brand alignment and compliance • Track campaign goals, content and social media performance; maintain scorecards and provide recommendations • Maintain organized campaign files, Canva templates, content libraries, story assets and project documentation • Perform other duties as assigned

🎯 Requirements

• Bachelor's Degree in Marketing, Communications, Journalism, Business or a related field • A combination of education and experience may be considered in lieu of the Bachelor’s degree • Minimum three years of experience in social media, content marketing, growth marketing, communications or a related field preferred • Excellent interpersonal communication, verbal and written communication, listening and storytelling skills • Ability to work independently or within a team • Ability to organize and manage multiple priorities simultaneously • Experience developing and executing social media content, content calendars and multi-channel campaigns, including LinkedIn or other business-focused platforms • Advanced Canva proficiency with a portfolio demonstrating professional-quality creative work • Ability to take broad strategic direction, create the work and drive initiatives through completion • Experience using generative AI tools such as ChatGPT, Claude or similar platforms • Ability to develop prompts and evaluate and adopt emerging technology tools • Proficiency in Microsoft Office Suite, Word, Excel, Wiki, collaborative cloud-based programs and third-party software applications • Ability to work independently and communicate proactively in a fully remote environment • Willingness and ability to travel periodically, including overnight travel, based on business needs • Ability to work in a fast-paced, metrics-driven environment • Commitment to company values

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Life insurance • AD&D insurance • LTD insurance • 401(k) with employer match • Pleasant work environment • Competitive compensation • Periodic travel to selected events, conferences, strategy sessions and content productions