CRM Operations Manager

Job not on LinkedIn

🔥 0 minutes ago

🏰 Missouri – Remote

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💵 $81.6k - $122.4k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Operations

👻 Ghost score 0%

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Logo of H&R Block

H&R Block

10,000+ employees

Founded 1955

💸 Finance

👥 B2C

🤝 B2B

Finance • B2C • B2B

H&R Block is a U. S. -based tax preparation and financial services company that provides in-person and online tax filing, tax professionals, small business bookkeeping and payroll, and related financial products such as refund advances and prepaid cards. Founded in 1955, it operates retail tax offices, franchises, and digital platforms to serve consumers and small businesses with tax, accounting, and financial solutions.

📋 Description

• Build and deploy CRM campaigns using approved templates, modules, and content components in SFMC and AJO • Configure and execute email campaigns, customer journeys, triggered communications, and audience-targeted initiatives • Translate creative assets into production-ready customer communications • Partner with Email Design Leads to implement email designs accurately across templates and platforms • Collaborate with Copywriting teams to ensure messaging is implemented correctly • Work closely with QA to validate functionality, rendering, personalization, and audience targeting before deployment • Coordinate with GTM teams to support campaign schedules and launch readiness • Configure audience segments, dynamic content, links, personalization, and tracking parameters • Partner with Data Management teams to validate audience selections and ensure customer segments are accurately configured and activated • Conduct end-to-end testing across devices and email clients • Execute campaign deployments according to established processes and governance standards • Monitor campaign execution and troubleshoot issues • Maintain campaign documentation and production schedules • Partner with CRM Strategy, Email Design, Copywriting, Quality Assurance, GTM, Analytics, and Technology teams to deliver lifecycle and promotional marketing campaigns

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, Information Systems, or a related field • 5+ years of experience in CRM operations, email marketing, campaign execution, or marketing automation • Hands-on experience with SFMC, AJO, or similar platforms • Experience building and executing email campaigns using templates and modular content systems • Understanding of email marketing best practices and audience segmentation • Experience collaborating with creative, copywriting, QA, marketing, and technology teams • Strong attention to detail and ability to manage multiple campaigns • Knowledge of email rendering, testing methodologies, and QA processes • Strong organizational, communication, and project management skills • SFMC, AJO, or related certifications are a plus

🏖️ Benefits

• Medical and prescription drug coverage for qualifying associates and eligible dependents • H&R Block Retirement Savings Plan (401(k) Plan) • Employee Assistance Program • (Virtual) fitness center programs • Associate discount program • Business Travel Accident Insurance • Associate Tax Prep benefit • Competitive pay • Comprehensive benefits • Support for life both in and outside of work • Continuous learning • High Performing, Connected Culture

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