Senior Director, Product Management – Do It Yourself Experiences

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H&R Block

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1955

💸 Finance

👥 B2C

🤝 B2B

Finance • B2C • B2B

H&R Block is a U. S. -based tax preparation and financial services company that provides in-person and online tax filing, tax professionals, small business bookkeeping and payroll, and related financial products such as refund advances and prepaid cards. Founded in 1955, it operates retail tax offices, franchises, and digital platforms to serve consumers and small businesses with tax, accounting, and financial solutions.

📋 Description

• Lead the DIY Experience Portfolio • Own the strategy, roadmap, and delivery of the DIY experience portfolio across all client touchpoints • Ensure a seamless, integrated experience across desktop, mobile, assisted, and AI-enabled channels • Drive clarity on priorities, sequencing, and tradeoffs to maximize customer and business impact • Translate enterprise strategy and Ideal State direction into clear product roadmap, learning plans, OKRs, and measurable outcomes • Deliver High-Quality, Confidence-Building Experiences • Lead teams to simplify complex tax workflows and reduce friction across the customer journey • Ensure experiences build client confidence, trust, and ease-of-use • Integrate human-assisted and AI-assisted capabilities in intuitive, differentiated ways • Continuously improve conversion, completion rates, and client satisfaction through iterative delivery • Lead Product Teams and Drive Execution Excellence • Lead, coach, and develop product leaders and teams • Establish product management practices that anchor on customer empathy, insights, data, and experimentation • Establish a strong operating model for product delivery • Evolve product team practices by role modeling and applying AI to transform how teams work • Partner closely with Marketing, Pricing, Engineering, Design, Data, and AI teams • Maintain a high bar for execution rigor, autonomy, and accountability • Leverage Data, Insights, and Operational Discipline • Use data and client feedback to inform prioritization and decisions • Define and monitor key performance indicators • Partner with Product Operations, Shared Experiences, and Analytics teams • Balance speed and quality in a regulated environment • Drive Cross-Functional Alignment and Integration • Partner with adjacent product leaders (Do It For Me, Financial Services, Small Business, Explorations) to deliver on enterprise priorities and outcomes • Lead through influence across cross-functional teams • Surface risks, tradeoffs, and dependencies clearly • Ensure alignment to compliance, risk, and governance requirements

🎯 Requirements

• 12–15+ years of experience in product management or digital experience leadership • Proven track record of delivering and growing end-to-end digital products at scale • Strong product management craft (learning/discovery, roadmaps, prioritization, execution, analytics) coupled with experience in applying AI to transform the product practice • Strong team and people leadership, development and coaching ability • Experience with multi-channel experiences (web, mobile, AI-supported) • Ability to translate strategy into measurable outcomes • Strong data fluency and decision-making skills • Experience in complex or regulated environments • Excellent executive communication and stakeholder influence skills • Bachelor’s degree or equivalent experience required

🏖️ Benefits

• Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage • Can participate in the H&R Block Retirement Savings Plan (401(k) Plan) • Employee Assistance Program (virtual) • Fitness center programs • Associate discount program • Automatically enrolled in Business Travel Accident Insurance • Receive Associate Tax Prep benefit