Senior Product Manager – Growth & Acquisition

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Evolve

1001 - 5000 employees

🏪 Marketplace

Travel • Hospitality • Marketplace

Evolve is a vacation rental company that provides a seamless booking experience for travelers seeking private, professionally-cleaned rental homes. With a focus on hospitality, they offer 24/7 guest support and guarantee the best rates on vacation rentals. Evolve also ensures customer satisfaction with a 'Rest Easy' promise, addressing any issues that may arise. The company offers a wide variety of rental properties, including homes with specific features like pools, pet-friendliness, and proximity to popular destinations such as ski slopes and beaches. Evolve also supports the community through its Building Hospitality program and provides services for homeowners to start, manage, and grow their rental businesses.

📋 Description

• Own the acquisition product strategy across segments — define the funnel for both operator and single-owner acquisition, identify the conversion levers unique to each, and build the product experience that takes users from "interested" to "activated." • Design and run growth experiments end-to-end: write the hypothesis, scope the build, measure the result, make the call. Ship fast, kill fast, scale what works. • Lead discovery: talk to customers across the spectrum — from portfolio operators to first-time hosts — and translate those insights into a differentiated product roadmap. • Partner with Marketing and Sales on go-to-market execution — you own the product side of campaigns, not just the feature side. • Define and own your KPIs. Build dashboards, track cohorts, and report on acquisition and activation performance without delegating the analysis. • Bring a technical perspective to every initiative — you can write a spec, debate an architecture tradeoff, and spot when an engineering estimate is off.

🎯 Requirements

• 7+ years of product management experience, with meaningful time in acquisition, growth, or PLG roles. • You think in funnels. You've owned conversion rate, CAC, activation rate, or similar metrics and moved them — ideally across more than one segment or acquisition model. • Growth-oriented: you've run controlled experiments, built holdout groups, and made product decisions from the results. • Technical depth: comfortable writing SQL, reading API docs, and working at the spec level with engineers. • Full-cycle PM experience — you've taken products from discovery through research, spec, build, launch, and iteration. • Experience with B2B SaaS, marketplace, multi-sided platforms, or consumer subscription products. Bonus if you've worked with customers who manage a portfolio of assets or juggle both a self-serve and sales-assisted funnel. • Hands-on with product analytics tools (Amplitude, Mixpanel, Heap). You build your own funnels and dashboards; you don't outsource your data work. • AI-fluent. You use Claude, Cursor, or similar tools actively in your workflow — for writing specs, synthesizing research, accelerating analysis. This is a baseline, not a differentiator. • Familiar with basic CRM, CMS, and no-code tools — enough to make lightweight content or page changes without waiting on engineering. • Self-starter. You identify the next problem and you bring the solution with it.

🏖️ Benefits

• Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match. • 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage. • Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage, a low-cost medical option, 10 free mental health visits, and pet insurance. • Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday to celebrate what matters most to you. • Annual Evolve travel credit after one year and discounts on stays at all Evolve properties. • World-class onboarding programs, learning, and development resources to help you grow your impact. • Employee Resource Groups celebrating our diverse communities at Evolve.

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