VP – Growth Marketing, Engagement & Analytics

🔥 0 minutes ago

🏰 Missouri – Remote

🏰 Missouri – Remote

💵 $232k - $348k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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H&R Block

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1955

💸 Finance

👥 B2C

🤝 B2B

Finance • B2C • B2B

H&R Block is a U. S. -based tax preparation and financial services company that provides in-person and online tax filing, tax professionals, small business bookkeeping and payroll, and related financial products such as refund advances and prepaid cards. Founded in 1955, it operates retail tax offices, franchises, and digital platforms to serve consumers and small businesses with tax, accounting, and financial solutions.

📋 Description

• Build and lead a world-class customer acquisition engine driving efficient, scalable enterprise growth • Own strategy, planning, execution, and optimization of paid media investments • Lead an integrated performance marketing organization acquiring new customers across multiple business units • Develop and execute enterprise paid media strategies across customer acquisition channels • Own end-to-end customer acquisition strategy through optimization, experimentation, and innovation • Lead enterprise SEO, Generative Engine Optimization (GEO), AI search optimization, and organic search growth • Lead annual and seasonal media planning processes • Set media investment strategy, budget allocation, channel mix, flighting, audience planning, market prioritization, and agency planning oversight • Partner with Marketing Analytics on attribution, incrementality testing, Media Mix Modeling, experiment design, performance reporting, investment optimization, and channel insights • Lead external media agency and strategic media partner relationships, including commercial negotiations and innovation roadmaps • Partner with Marketing Analytics, Lifecycle Marketing, and Digital Experience on first-party data capture, audience development, propensity targeting, lead scoring, identity resolution, and personalization • Build a high-performing, performance-oriented growth marketing organization • Foster experimentation, learning, continuous optimization, innovation, and cross-functional partnerships • Deliver measurable improvements in customer growth, acquisition efficiency, LTV:CAC, CPNS, marketing ROI, paid media performance, and related growth metrics

🎯 Requirements

• 12+ years of progressive marketing leadership experience, with significant expertise in performance marketing and customer acquisition • Proven experience managing large-scale, multi-channel media budgets • Deep expertise across paid search, paid social, programmatic, video, audio, direct mail, and emerging acquisition channels • Demonstrated success improving acquisition efficiency and profitable customer growth • Experience leading media agencies and complex external partnerships • Strong understanding of attribution, incrementality testing, marketing mix modeling, and performance measurement • Experience leveraging first-party data, audience segmentation, and propensity modeling to improve marketing performance • Executive-level communication skills with the ability to influence cross-functional leaders and executive stakeholders • Experience building and developing high-performing teams through periods of transformation and growth • MBA or equivalent advanced business experience is preferred

🏖️ Benefits

• Medical and prescription drug coverage for associates and eligible dependents • H&R Block Retirement Savings Plan (401(k) Plan) • Employee Assistance Program • (Virtual) fitness center programs • Associate discount program • Business Travel Accident Insurance • Associate Tax Prep benefit • Competitive pay • Comprehensive benefits • Support for life both in and outside of work • Continuous learning • High Performing, Connected Culture