Director of DTC Growth

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🕒 June 10

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Hadley Designs

WebsiteLinkedInAll Job Openings

1 - 10 employees

🛒 Retail

📚 Education

🛍️ eCommerce

Retail • Education • eCommerce

Hadley Designs is a company that specializes in creating beautiful and inspirational products designed to enhance daily life. Their product range includes educational supplies, calendars, planners, party supplies, greeting cards, and home and living accessories. Each creation from Hadley Designs not only serves a functional purpose but also aims to beautify and inspire every step of the user's journey. With a focus on design and quality, Hadley Designs handcrafts their offerings to cater to a wide array of personal and professional needs.

📋 Description

• Own the P&Ls for Shopify and TikTok Shop, aiming for $20M+ in combined revenue. • Build a repeatable growth machine using bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing. • Lead and develop a high-performing ecommerce team, fostering a culture of accountability and results. • Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok, ensuring performance meets ROAS targets. • Launch monthly funnel-based offers, optimize sales metrics like CVR, AOV, CAC, and LTV, and ensure top-performing product pages. • Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and customer retention strategies.

🎯 Requirements

• You have 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social. • You have a proven track record growing brands beyond $20M in revenue. • You are deeply fluent in Meta and TikTok Ads and high velocity creative testing. • You are hands-on with Shopify, Klaviyo, and Postscript. • You understand bundles, upsells, funnels, and LTV deeply. • You can write, review, and optimize high-converting landing pages. • You are comfortable leading a remote team with clear cadences and accountability. • You value integrity, move fast with intention, and follow through every time. • Most importantly, you care about the mission. You believe learning should be fun, engaging, and screen free, and you want your work to make a real impact on families.

🏖️ Benefits

• You will have real ownership. Real trust. And real impact. • Hadley Designs is a remote first company built on autonomy, creativity, and accountability. • You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions. • Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space. • You will be surrounded by A+ team member that value excellence, growth, and doing the right thing. • You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together. • Access Josh Hadley's vast network through his podcast Ecomm Breakthrough