Director of Growth Marketing

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Tithe.ly

51 - 200 employees

Founded 2015

☁️ SaaS

💳 Fintech

🤝 B2B

💰 $15.2M Series F - Tithe.ly on 2019-03

SaaS • Fintech • B2B

Tithe. ly is a cloud-based church management and digital giving platform that helps congregations collect donations, manage people and events, and engage members through custom apps and websites. The company offers a suite of integrated SaaS products—online, mobile, and text giving (with transparent processing fees), church management (ChMS), website builder, custom church apps, messaging, service planning, and background checks—packaged in subscription plans and used by tens of thousands of churches to streamline administration and increase generosity.

📋 Description

• Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts • Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps • Foster a culture of testing, learning, and continuous improvement across campaigns • Report marketing performance to leadership with clear connection to pipeline and revenue outcomes • Lead, coach, and develop a team across paid media, email, events, and digital marketing • Create a high-accountability, high-support environment with clear expectations and strong execution • Oversee content strategy, website performance, SEO, and emerging AI search visibility • Own the event marketing strategy for webinars, conferences, summits, and field events • Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns • Measure event impact across registrations, attendance, pipeline, and revenue • Lead paid media strategy across search, social, and other digital channels • Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance • Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact

🎯 Requirements

• 7–10 years of progressive B2B marketing experience with direct ownership of demand generation programs and measurable pipeline results • 3–5 years leading marketing teams, including hiring, coaching, and setting priorities • Proven success executing integrated campaigns across email, events, paid media, and digital channels • Strong analytical skills, including funnel metrics, attribution, customer acquisition cost (CAC), lifetime value (LTV), and performance reporting • Experience managing paid media strategy and budgets across platforms such as Google, LinkedIn, and Meta • Demonstrated ability to execute virtual and in-person event marketing programs with measurable pipeline impact • Strong cross-functional communication and stakeholder management skills

🏖️ Benefits

• Health insurance, dental, vision for your family • 401K • Paid time off • Sick leave • Parental leave • Additional variable compensation

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