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Director of Ecommerce

Job not on LinkedIn

🔥 1 hour ago

🌐 United States, Canada – Remote

infoinfo

⏰ Full Time

🔴 Lead

🛍️ E-commerce

Where this job comes from

Posted on Hadley Designs's careers page, not through a job board

First seen by Remote Rocketship 1 hour ago

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Logo of Hadley Designs

Hadley Designs

1 - 10 employees

🛒 Retail

📚 Education

🛍️ eCommerce

Retail • Education • eCommerce

Hadley Designs is a company that specializes in creating beautiful and inspirational products designed to enhance daily life. Their product range includes educational supplies, calendars, planners, party supplies, greeting cards, and home and living accessories. Each creation from Hadley Designs not only serves a functional purpose but also aims to beautify and inspire every step of the user's journey. With a focus on design and quality, Hadley Designs handcrafts their offerings to cater to a wide array of personal and professional needs.

📋 Description

• Own Shopify revenue and profitability, targeting a net profit margin of at least 15% • Run Meta and other paid media to unit economics, targeting Meta ROAS of at least 2.5 • Maintain high-velocity creative testing using AI content, creator video, UGC, and in-house production • Launch new funnels meeting monthly KPI thresholds • Build bundles and ascension paths • Optimize homepage, collection, and product pages for conversion • Drive email and SMS revenue through Klaviyo and Postscript to at least 25% of Shopify revenue • Maintain a 30-day GPLTV to CAC ratio above 3 • Partner with the Amazon team so launches lift both Shopify and Amazon • Understand and integrate TikTok Shop within the social-commerce ecosystem • Lead ecommerce operators with clear ownership, weekly operating rhythms, and scorecards • Recruit and manage freelancers and contractors as output grows • Deliver weekly scorecards and P&L reviews • Provide monthly plans and forecasts to the CEO • Document playbooks for working funnels • Maintain store and advertising compliance • Convert repeat work into AI-assisted workflows • Protect and build the Hadley Designs brand across ads, pages, and customer touchpoints • Scale direct-to-consumer business to $20M+ in profitable revenue

🎯 Requirements

• 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social • Proven track record growing brands beyond $20M in revenue • Experience owning a P&L and hitting revenue and profit targets • Understanding of the full D2C life cycle across Shopify, Amazon, and TikTok Shop, including the Amazon halo • Experience running or working alongside social commerce • Experience building and leading a team • Deep fluency in Meta ads and high-velocity creative testing, including AI-assisted creative pipelines • Hands-on experience with Shopify, Klaviyo, and Postscript • Understanding of bundles, upsells, and LTV • Ability to write and review a landing page that converts • Comfortable leading a remote team with weekly cadences • Daily use of AI to increase productivity • Experience working inside a CRM and documented SOPs • Completion of a Culture Index assessment and case study before interviews • Phone-based reference checks

🏖️ Benefits

• Remote-first work environment • Paid time off and holidays • Access to learning resources and professional development • Free Hadley Designs products • Regular interaction with leadership, including the CEO • Stability from more than a decade as a family-founded, mission-driven brand

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