Director, Marketing Operations

🕒 September 18

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $140k - $170k / year

⏰ Full Time

🔴 Lead

⚙️ Marketing Operations

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👻 Ghost score 13%

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Hanover Research

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2003

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Hanover Research is a custom research and analytics firm that provides high-quality, cost-effective services to clients in corporate, education, and healthcare sectors. The company helps organizations make informed decisions, identify opportunities, and improve operational effectiveness through its expert team that delivers tailored research solutions and insights from data analysis, surveys, and strategic advising.

📋 Description

• Maximize the efficiency and effectiveness of marketing programs through technology, data, and process optimization • Lead evaluation and implementation of marketing technologies • Oversee marketing automation and CRM integrations • Manage lead processes to improve conversion and pipeline performance • Execute email campaigns and develop and maintain marketing performance reporting • Deliver insights that inform business decisions • Collaborate with Demand Generation, Sales Rev Ops, and CRM teams across the customer journey • Provide strategic direction, project management support, coaching, and professional development to the marketing operations team • Report to the Chief Marketing Officer • Own end-to-end HubSpot marketing automation processes and workflows • Oversee, implement, analyze, and optimize automated marketing programs • Develop audience segmentation strategies and customer-targeted messaging • Conduct A/B testing and experimentation and recommend campaign improvements • Monitor and optimize lead scoring and lead nurturing programs • Project manage and execute email marketing campaigns, including workflows, tests, sends, database maintenance, copywriting, and data analysis • Protect email service provider reputation and ensure deliverability and compliance • Improve contact database health, preference and subscription management, and compliance • Maintain and implement marketing technology capabilities across multiple platforms • Integrate platforms, manage updates, troubleshoot, and maintain data hygiene and integrity • Maintain HubSpot data and Salesforce Inclusion List • Track platform performance against KPIs and improve conversion paths and funnel efficiencies • Develop marketing technology strategy and evaluate new platforms and automation options • Assess the marketing technology portfolio and optimize tasks, including through AI • Manage vendor relationships, contract negotiations, service-level agreements, budget planning, and contractors • Liaise with Applications and Salesforce development teams and oversee requirements, testing, and deployment • Generate regular KPI reporting on inbound leads, lead generation and paid efforts, customer lifecycle, attribution, content marketing, and email marketing • Create and maintain reporting dashboards and develop UTM campaign strategy

🎯 Requirements

• A Bachelor’s degree from an accredited institution in marketing, business, computer science, or related fields • 6-9 years of experience in marketing technology, operations, or automation with hands-on experience installing and managing marketing platforms • Highly organized, detail oriented, and analytical, with strong project management skills and the ability to manage multiple priorities and deadlines • Strong understanding of B2B marketing strategies, tactics and best practices and ability to connect marketing practice with data flows • Collaborative leadership and ability to lead, develop, and coach a high performing team • Excellent written, verbal, and presentation communication skills with the ability to influence stakeholders • Ability to balance strategic and operational execution with team oversight • Self-starter with a hands-on, ownership mindset and ability to execute in a fast-paced environment • Experience managing external contractors and vendors • Experience implementing and managing marketing technology platforms • Marketing automation platforms, with HubSpot preferred and administrative experience • ABM platforms, with 6Sense preferred • Online chat and AI SDR programs, with Qualified preferred • CRM and CMS integration, with Salesforce preferred • Will need to primarily work EST hours

🏖️ Benefits

• Competitive base salary • Uncapped commission earning potential • Award-winning training program on markets, research methodologies and sales skills • Top performers will be eligible for an annual sales incentive trip • Starting at 18+ days Paid Time Off • 14 paid holidays including Martin Luther King Jr. Day, Juneteenth, Indigenous People’s Day, and personal holidays • 401(K) employer matching program • Comprehensive health and dental benefits package • Health and wellness packages with discounts to local gym • Annual company-wide day of service and monthly events partnering with local organizations such as KidPower, Martha’s Kitchen, DC SPCA • Community service opportunities • Unlimited snacks and beverages • Variable annual bonus program

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