Web Producer

🕒 February 1

🇺🇸 United States – Remote

💵 $130k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🍿 Producer

🦅 H1B Visa Sponsor

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Logo of Harness

Harness

501 - 1000 employees

Founded 2016

☁️ SaaS

🔒 Cybersecurity

Software • SaaS • Cybersecurity

Harness is an AI-native software delivery platform that empowers engineering and DevOps teams to achieve high levels of engineering excellence. It offers innovative DevOps tools such as Continuous Delivery and GitOps, Continuous Integration, Feature Management and Experimentation, Infrastructure as Code Management, and Chaos Engineering. The platform is designed to enhance software delivery through automation and insights, improving developer productivity and experience. Harness integrates security in the delivery pipeline to ensure the integrity of the software supply chain and optimizes cloud spend with its cloud cost management tools. Additionally, Harness AI assists with various aspects of software delivery, leveraging automation to simplify tasks and improve efficiency. Harness's solutions help businesses modernize their DevOps processes, secure software delivery, and optimize cloud expenditures.

📋 Description

• Own the end-to-end web strategy for Harness.com, aligning site architecture, content, and UX with business goals (pipeline, product adoption, brand). • Act as the primary owner of the website roadmap, balancing strategic initiatives with ongoing production needs. • Continuously evolve the website to reflect product launches, positioning updates, and market trends. • Own Harness’s organic discoverability strategy across traditional search engines and AI-driven answer engines (e.g. Google SGE, ChatGPT, Perplexity, Claude). • Define and evolve an AEO / GEO strategy focused on entity authority, structured content, use-case clarity, and high-signal pages optimized for LLM citation and summarization. • Partner with Product Marketing and Content to ensure product positioning, narratives, and use cases are reflected in search- and AI-readable site architecture. • Lead keyword strategy, content gap analysis, and competitive audits — with increasing emphasis on intent, topics, and entities over pure keyword volume. • Establish standards for technical SEO, structured data, internal linking, and content templates that scale across modules and solutions. • Own performance measurement across classic SEO metrics and emerging indicators of AI discoverability (citations, visibility, zero-click exposure). • Manage and direct external SEO / GEO agencies or vendors, setting strategy, reviewing output, and holding them accountable to performance outcomes. • Own the Webflow platform strategy, including site architecture, CMS structure, templates, governance, and quality standards. • Ensure Webflow is used as a scalable, performant growth platform • Partner with design, engineering, and external vendors to ship new site experiences, templates, and technical improvements. • Oversee execution of site updates and launches, ensuring speed, accessibility, SEO hygiene, and brand consistency. • Set clear processes and prioritization for web work. • Optimize key conversion paths across the site (product pages, solutions, resources, demos). • Run experiments (A/B tests, messaging iterations, layout changes) to improve engagement and conversion rates. • Partner with demand gen on landing pages and campaign experiences.

🎯 Requirements

• 6+ years of experience in web production, SEO, or digital marketing in a B2B SaaS or tech environment. • 1+ years of experience in WebFlow CMS specifically. Deep familiarity with modern CMS platforms and web tooling. • Experience owning web and organic growth strategy through influence, prioritization, and vendor management, not just hands-on execution. • Proven experience owning and operating a high-traffic, high-impact website. • Strong hands-on SEO expertise (technical, on-page, and content) • Strong understanding of B2B buyer journeys and how websites support demand generation. • Comfortable working with data and analytics to guide decisions. • Highly organized, detail-oriented, and able to balance strategy with execution. • A proactive operator who sees problems, proposes solutions, and drives them to completion.

🏖️ Benefits

• Competitive salary • Comprehensive healthcare benefits • Flexible Spending Account (FSA) • Flexible work schedule • Employee Assistance Program (EAP) • Flexible Time Off and Parental Leave • Monthly, quarterly, and annual social and team building events • Monthly internet reimbursement

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