Director of Demand Generation

🔥 12 hours ago

🏄 California, New York, +1 more states – Remote

🏄 California – Remote 🗽 New York – Remote ☕ Washington – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Haus

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

☁️ SaaS

💰 $4M Venture Round on 2022-06

Consulting • Logistics • SaaS

Haus is a marketing science platform that helps businesses measure the incrementality of their advertising efforts, both online and offline. It provides tools like GeoLift and Causal Attribution to optimize marketing campaigns and investments. Haus enables businesses to conduct experiments to evaluate the impact of their advertising spend, offering insights that drive smarter marketing decisions. By employing advanced econometric models, Haus helps companies accurately assess their marketing's incremental value, ultimately leading to better investment strategies and higher returns.

📋 Description

• Own the strategy and execution for building a predictable enterprise demand engine • Define target accounts, ICP, segmentation, messaging, and a repeatable path from first touch to pipeline • Own enterprise demand strategy, prioritizing target accounts using market data, intent signals, AI, and modern tools • Build and run ABM programs around enterprise pain points, buying signals, and expansion opportunities • Partner with Sales on account selection, campaign strategy, handoffs, feedback loops, and operating rhythm • Expand reach to new buying audiences, including analytics and data science leaders • Turn customer advocacy and word of mouth into repeatable demand through references, customer stories, executive advocates, and community programs • Own Demand Gen budget and channel strategy across paid, content, email/lifecycle, events, webinars, and sponsorships • Set program priorities and measure impact, connecting programs to pipeline • Build the Demand Gen operating system, including pipeline modeling, reporting, attribution, funnel measurement, and performance tracking • Use data to continuously improve programs and spend, making decisions with incomplete attribution or data • Manage and develop one direct report and oversee agency and contractor relationships

🎯 Requirements

• 6–10 years of experience in Demand Generation, with direct ownership of a pipeline number • Experience building an ABM or enterprise demand motion from the ground up • Track record of generating pipeline in enterprise sales environments with long, multi-stakeholder buying cycles • Experience defining an ICP and developing messaging for different audiences • Comfortable working hands-on with intent, signal, and other Demand Gen tooling • Strong understanding of paid acquisition; ability to set strategy, manage budgets, and hold an agency accountable • Strong analytical skills and practical approach to attribution, funnel reporting, and pipeline modeling • Strong track record of partnering with Sales • Nice to have: marketing to marketers or selling martech, measurement, or analytics • Nice to have: experience at a company making the mid-market-to-enterprise transition • Nice to have: familiarity with ad tech, media buying, and marketing analytics • Nice to have: history of displacing entrenched legacy vendors • Nice to have: early-stage experience building the function • Must be authorized to work lawfully in the United States for Haus

🏖️ Benefits

• Flexible PTO - take time when you need it! • Equity – Startup environment with part-ownership in our successes • Top of the line health, dental, and vision insurance - multiple plan options so you can pick what fits you best • WFH stipend to support the set up you need to be productive • Events & Offsites – opportunities to connect and celebrate in real life! • Free Lunch – Grab a bite on us when you choose to work from the office (hub locations include SF, NYC and Seattle) • New Parent Leave – take time to welcome your newest Hausmate • Preference for candidates within commuting distance of offices in San Francisco, Seattle, and New York City