Marketing Analyst

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $100.8k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Marketing Analyst

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Headspace

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2010

🧘 Wellness

⚕️ Healthcare Insurance

🤝 B2B

Wellness • Healthcare Insurance • B2B

Headspace is a leader in comprehensive mental healthcare, offering a range of services designed to support mental health and well-being. It provides guided meditations, coaching, therapy, psychiatry services, mindfulness practices, and Employee Assistance Program (EAP) services to individuals and organizations around the globe. Headspace combines clinical expertise and mindfulness to deliver personalized care through online platforms, making mental health resources accessible anytime and anywhere. With a strong emphasis on evidence-based care and a multidisciplinary approach, Headspace aims to drive better mental health outcomes and foster a culture of well-being in workplaces.

📋 Description

• Build and extend the marketing metrics (signups, cost per signup, CPA, attribution, engagement, retention) and reporting so partners can self-serve and trust the numbers. • Design the measurement approach alongside a campaign — defining KPIs, instrumentation needs, and success criteria before launch. • Own a process that connects campaign activity to downstream business signals (engagement spikes, care utilization, conversions) in near-real-time. • Partner on experiment design: pressure-test the hypothesis, check that tests are powered and correctly set up. • Run post-mortems that go past “what happened” to “what we should do next.” • Apply causal methods — incrementality testing, geo/holdout designs, and media mix modeling. • Build LTV analysis by channel to guide budget allocation and channel strategy. • Stand up and maintain attribution across SKAN (iOS) and web. • Partner with Product to land a “How did you hear about us” (HDYHAU) survey in the mobile onboarding flow. • Analyze trial-to-paid conversion, engagement, churn, and reactivation across the lifecycle.

🎯 Requirements

• 4+ years in marketing, growth, or product analytics, or a comparable quantitative role. • Strong Tableau and SQL skills, and comfort working directly in a data warehouse. • Hands-on fluency with a product analytics platform (Amplitude or similar) and with marketing measurement generally. • Marketing-metrics literacy — open and click rates, conversion funnels, CAC/CPA, LTV, and attribution concepts. • Demonstrated experimentation and causal-inference skills: A/B testing, power analysis, incrementality, and holdout design. • A track record of self-directed ownership — you drive your own deadlines and flag slippage proactively, before anyone has to chase. • The ability to translate analysis into clear, actionable recommendations for non-technical partners. • Care and rigor when handling sensitive member and health-related data.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options • Monthly wellness stipend • Lifetime Headspace membership • Generous parental leave