Head of Patient Growth – Marketing

🔥 1 hour ago

🗽 New York – Remote

🗽 New York – Remote

💵 $251.2k - $314k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Headway

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

🏥 Healthcare

🏪 Marketplace

☁️ SaaS

💰 $100M Series D - Headway on 2024-07

Healthcare • Marketplace • SaaS

Headway is a healthcare technology company (Therapymatch, Inc. ) that operates an insurance-native marketplace connecting people with licensed mental health providers — therapists and psychiatrists — for in-person and online care. Headway matches users with providers by specialty, location, and insurance coverage, handles insurance verification and billing, and offers tools for providers (provider portal and an insurance-native EHR) to reduce administrative burden. The platform partners with 100+ insurance plans, supports many languages, and emphasizes affordable, in-network mental health care.

📋 Description

• Own paid acquisition (Search, Social, OLV/OTT, Programmatic/Display), Lifecycle (email/SMS/push), and Organic (SEO, content distribution, Reddit/IG/TikTok/YouTube). • Lead channel plumbing, experimentation frameworks, attribution, incrementality, MMM, and reporting — co-owning approach with Eng and Data but owning the outcomes. • Drive briefing, testing velocity, and learning loops across message × audience × asset × surface. • Align patient and provider growth to prevent channel overlap and unlock network effects. • Hire, lead, and develop a high-bar, technical, and creative team across paid, lifecycle, and organic. • Work with Product/Eng to build surfaces that drive conversion and quality, not just spend.

🎯 Requirements

• Have deep expertise in growth marketing with explicit experience in Google, Meta, and OTT/OLV channels. • Have led lifecycle marketing teams and understand how best to deploy email, SMS, and push channels. • Bring strong martech and attribution experience, including build vs. buy decisions and measurement frameworks (attribution, incrementality, MMM). • Have partnered closely with Engineering and Product, operating as one team with shared outcomes. • Have experience deploying AI-forward marketing strategies and maintain personal interest in AI-native marketing stacks. • Communicate clearly and simply, translating complex performance marketing topics for non-experts, executives, and boards. • Can build strategies grounded in business outcomes and understand tradeoffs across product, engineering, and operations. • Have hired and led growth marketing teams of 20+ and built 0→1 systems at scale. • Work effectively with diverse cross-functional partners across analytics, finance, sales, creative, product, and engineering.

🏖️ Benefits

• Equity compensation • Medical, Dental, and Vision coverage • HSA / FSA • 401K • Work-from-home stipend • Therapy reimbursement • 16-week parental leave for eligible employees • Carrot Fertility reimbursement and membership • 13 paid holidays + company holiday break • Flexible PTO • EAP • Training and professional development