Lifecycle Marketing Generalist – Patient Experience

Job not on LinkedIn

🔥 12 minutes ago

🇺🇸 United States – Remote

💵 $105.4k - $155k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Headway

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

🏥 Healthcare

🏪 Marketplace

☁️ SaaS

💰 $100M Series D - Headway on 2024-07

Healthcare • Marketplace • SaaS

Headway is a healthcare technology company (Therapymatch, Inc. ) that operates an insurance-native marketplace connecting people with licensed mental health providers — therapists and psychiatrists — for in-person and online care. Headway matches users with providers by specialty, location, and insurance coverage, handles insurance verification and billing, and offers tools for providers (provider portal and an insurance-native EHR) to reduce administrative burden. The platform partners with 100+ insurance plans, supports many languages, and emphasizes affordable, in-network mental health care.

📋 Description

• Build the owned-channel relationship with every Headway patient from first contact through long-term care • Design and build triggered lifecycle journeys across email, SMS, push, and in-app • Run campaigns across welcome, activation, re-engagement, and long-term retention stages • Own segmentation end-to-end, including pulling audiences, validating event data, and QAing campaign logic • Design and run A/B and multivariate tests • Measure incrementality through holdouts and downstream conversion • Build from a queue of campaign ideas and backlog • Partner with Product to align lifecycle programs to product milestones and patient-facing features • Work with Engineering to instrument behavioral events and build notification infrastructure • Collaborate with Data Science to incorporate predictive signals into campaign triggers and personalization • Build and maintain an experimentation roadmap prioritized by expected impact on patient activation and retention

🎯 Requirements

• 6+ years building lifecycle programs hands-on — email, SMS, and at least one of push or in-app • Deep platform fluency in Iterable, Braze, or a comparable consumer lifecycle tool • Consumer health, wellness, subscription, or financial services background • Personally designed, run, and analyzed A/B tests in lifecycle • Ability to explain what a holdout group is and why it matters • Comfortable pulling a segment, validating event data, and QAing a campaign flow without filing a data ticket • Active practitioner with AI tools • Comfortable working in ambiguity • Authorization to work in the United States for any employer • Must not require visa sponsorship for employment visa status

🏖️ Benefits

• Equity compensation • Medical, Dental, and Vision coverage • HSA / FSA • 401K • Work-from-home stipend • Therapy reimbursement • 16-week parental leave for eligible employees • Carrot Fertility reimbursement and membership • 13 paid holidays + company holiday break • Flexible PTO • EAP • Training and professional development • Robust health and wellness benefits • Retirement savings • Meaningful ownership opportunities through equity