Staff Product Marketing Manager, Patient Growth

Job not on LinkedIn

🔥 2 minutes ago

🏄 California, New York, +1 more states – Remote

🏄 California – Remote 🗽 New York – Remote ☕ Washington – Remote

💵 $190.4k - $238k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

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Headway

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

🏥 Healthcare

🏪 Marketplace

☁️ SaaS

💰 $100M Series D - Headway on 2024-07

Healthcare • Marketplace • SaaS

Headway is a healthcare technology company (Therapymatch, Inc. ) that operates an insurance-native marketplace connecting people with licensed mental health providers — therapists and psychiatrists — for in-person and online care. Headway matches users with providers by specialty, location, and insurance coverage, handles insurance verification and billing, and offers tools for providers (provider portal and an insurance-native EHR) to reduce administrative burden. The platform partners with 100+ insurance plans, supports many languages, and emphasizes affordable, in-network mental health care.

📋 Description

• Own the patient journey from searching for care through finding the right provider and staying engaged • Use customer insights and funnel data to identify high-impact opportunities • Influence Product and go-to-market strategy • Reduce friction through messaging, information sequencing, and patient experiences • Build patient positioning, messaging frameworks, and launch narratives • Partner with Growth and Lifecycle to define go-to-market plans • Develop hypotheses, run experiments, and improve the patient journey using results • Raise the quality bar for consumer product marketing • Partner with Product, Research, and Creative to turn patient insight into acquisition, activation, and retention strategies

🎯 Requirements

• 8+ years of significant product marketing or growth marketing experience • Meaningful consumer-facing work and ownership of business outcomes • Ability to turn qualitative insight and quantitative evidence into clear decisions • Understanding of consumer funnels across acquisition and lifecycle • Strong experimentation habit and hypothesis-driven thinking • Strong strategic writing skills for positioning, messaging, briefs, and narratives • Experience in a regulated or highly constrained consumer category • Ability to work with ambiguity and shape solutions without waiting for direction • Ability to influence senior stakeholders and update thinking based on evidence • Thoughtful use of AI in workflow • Measurable examples of changing customer behavior and business outcomes • Authorization to work in the United States for any employer

🏖️ Benefits

• Equity compensation • Medical, Dental, and Vision coverage • HSA / FSA • 401K • Work-from-home stipend • Therapy reimbursement • 16-week parental leave for eligible employees • Carrot Fertility reimbursement and membership • 13 paid holidays + company holiday break • Flexible PTO • EAP • Training and professional development • Robust health and wellness benefits • Retirement savings