Staff Product Marketing Manager, Provider Experience

Job not on LinkedIn

🔥 10 minutes ago

🏄 California, New York, +1 more states – Remote

🏄 California – Remote 🗽 New York – Remote ☕ Washington – Remote

💵 $190.4k - $238k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

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Headway

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

🏥 Healthcare

🏪 Marketplace

☁️ SaaS

💰 $100M Series D - Headway on 2024-07

Healthcare • Marketplace • SaaS

Headway is a healthcare technology company (Therapymatch, Inc. ) that operates an insurance-native marketplace connecting people with licensed mental health providers — therapists and psychiatrists — for in-person and online care. Headway matches users with providers by specialty, location, and insurance coverage, handles insurance verification and billing, and offers tools for providers (provider portal and an insurance-native EHR) to reduce administrative burden. The platform partners with 100+ insurance plans, supports many languages, and emphasizes affordable, in-network mental health care.

📋 Description

• Understand provider needs, behaviors, and the competitive landscape, and bring that perspective into Product decisions • Turn provider insight and product capabilities into clear, differentiated positioning and messaging • Bring new products and capabilities to market through Provider Experience go-to-market strategies • Lead integrated GTM channel planning and execution • Identify high-impact opportunities to improve provider experience and drive adoption and engagement • Equip Lifecycle, Growth, Enablement, and Customer Success teams with frameworks and tools • Partner with Provider Experience, Design, Lifecycle Marketing, Research, Creative, and other marketing teams • Drive product adoption, engagement, and retention

🎯 Requirements

• Significant PMM experience (8+ years) in consumer, marketplace, SMB, subscription, or product-led businesses • Track record of bringing products to market and driving adoption • Ability to build positioning and messaging • Experience influencing Product strategy • Understanding of driving product adoption and engagement • Ability to connect customer insight, product value, and GTM execution to measurable business outcomes • Comfort with ambiguity and prioritization without perfect information • Ability to lead complex cross-functional work across Product, Lifecycle, Customer Success, Research, and Creative without formal authority • Ability to hold strong points of view with senior stakeholders and change them when evidence changes • Ability to use AI to improve work and build workflows that improve team quality or velocity

🏖️ Benefits

• Equity compensation • Medical, Dental, and Vision coverage • HSA / FSA • 401K • Work-from-home stipend • Therapy reimbursement • 16-week parental leave for eligible employees • Carrot Fertility reimbursement and membership • 13 paid holidays + company holiday break • Flexible PTO • EAP • Training and professional development • Robust health and wellness benefits • Retirement savings • Meaningful ownership opportunities through equity