Staff Product Marketing Manager, Provider Growth

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $190.4k - $238k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

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Headway

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

🏥 Healthcare

🏪 Marketplace

☁️ SaaS

💰 $100M Series D - Headway on 2024-07

Healthcare • Marketplace • SaaS

Headway is a healthcare technology company (Therapymatch, Inc. ) that operates an insurance-native marketplace connecting people with licensed mental health providers — therapists and psychiatrists — for in-person and online care. Headway matches users with providers by specialty, location, and insurance coverage, handles insurance verification and billing, and offers tools for providers (provider portal and an insurance-native EHR) to reduce administrative burden. The platform partners with 100+ insurance plans, supports many languages, and emphasizes affordable, in-network mental health care.

📋 Description

• Understand the provider, market, and competitive landscape and bring that perspective into Product and Growth decisions • Turn provider insight and Headway’s capabilities into clear, differentiated positioning and messaging • Own go-to-market strategies driving provider acquisition, activation, and early engagement • Translate GTM strategy into an integrated marketing plan • Lead cross-functional marketing partners to execute against shared goals • Identify high-impact opportunities to attract and activate providers • Equip Growth, Sales, Enablement, and Customer Success with frameworks and tools to communicate the provider story • Partner with Provider Growth, Design, Lifecycle Marketing, Research, Creative, and other marketing teams • Report to the Director of Provider Marketing

🎯 Requirements

• Significant PMM experience (8+ years) in consumer, marketplace, SMB, subscription, or product-led businesses • Track record of driving customer acquisition and activation • Ability to build positioning and messaging • Experience influencing Product and Growth strategy • Understanding of provider acquisition and activation • Ability to connect customer insight, positioning, and GTM execution to measurable business outcomes • Comfort with ambiguity and ability to prioritize without perfect information • Ability to lead complex cross-functional work across Product, Growth, Sales, Customer Success, Research, and Creative without formal authority • Ability to hold strong points of view with senior stakeholders and change them when evidence changes • Ability to use AI to improve work and build workflows that improve team quality or velocity

🏖️ Benefits

• Equity compensation • Medical, Dental, and Vision coverage • HSA / FSA • 401K • Work-from-home stipend • Therapy reimbursement • 16-week parental leave for eligible employees • Carrot Fertility reimbursement and membership • 13 paid holidays + company holiday break • Flexible PTO • EAP • Training and professional development • Robust health and wellness benefits • Retirement savings • Meaningful ownership opportunities through equity