Director, Consumer Comms – Social Media

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $212k - $265k / year

⏰ Full Time

🔴 Lead

💕 Social Media Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 4%

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Headway

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2019

🛡️ Insurance

💼 Consulting

📦 Logistics

Insurance • Consulting • Logistics

Headway is a platform that connects individuals with mental health providers, helping them find the right fit according to their needs and insurance coverage. By partnering with numerous insurance providers, Headway ensures that users can access mental health care affordably. It offers both in-person and virtual care options, and manages the payment and billing processes for a hassle-free experience. The platform's aim is to simplify the search and access to therapy and psychiatric support for users, allowing them to focus on their mental health without the administrative burdens.

📋 Description

• Set consumer communications and earned media messaging and strategy • Build Headway’s relevance in the news cycle and identify relevant cultural conversations • Maintain relationships with reporters at relevant consumer outlets • Manage the agency partner • Work with research and analytics teams to create and distribute data storytelling across earned, owned, and social channels • Build and lead the organic social team • Set social channel strategy and develop engaging content • Own patient brand content across blog, YouTube, Substack, and other channels • Improve content discoverability across search and AI tools • Identify opportunities to position Headway within cultural conversations • Lead and grow a small team while working hands-on • Collaborate with Communications, Brand, Product Marketing, research, and analytics teams

🎯 Requirements

• 10+ years in consumer communications • Ideally at least 3+ years in-house leading teams • Experience leading or partnering closely with social or content marketing • Experience building a consumer communications or brand function from the ground up • Deep media relations skills and relationships with reporters at relevant consumer outlets • Experience managing an agency • Strong data storytelling skills, turning research and analytics into engaging consumer content • Experience leading organic social, selecting effective channels, creating high-performing content, and growing genuine engagement • Builder and player-coach able to establish a small team while contributing hands-on • Sharp cultural instincts and ability to take calculated, brand-aligned risks • Bonus points for experience in mental health or another regulated industry • Authorized to work in the United States for any employer

🏖️ Benefits

• Medical, dental, and vision insurance • HSA/FSA • 401(k) including match for 2027 • Carrot Fertility reimbursement • Paid parental, medical, and caregiver leave • Equity • Health and wellness benefits • Retirement savings • Meaningful ownership opportunities through equity • Reasonable accommodations for persons with disabilities

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