Lifecycle Marketing Generalist – Patient Experience

Job not on LinkedIn

🕒 October 14

🇺🇸 United States – Remote

💵 $105.4k - $155k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Headway

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2019

🛡️ Insurance

💼 Consulting

📦 Logistics

Insurance • Consulting • Logistics

Headway is a platform that connects individuals with mental health providers, helping them find the right fit according to their needs and insurance coverage. By partnering with numerous insurance providers, Headway ensures that users can access mental health care affordably. It offers both in-person and virtual care options, and manages the payment and billing processes for a hassle-free experience. The platform's aim is to simplify the search and access to therapy and psychiatric support for users, allowing them to focus on their mental health without the administrative burdens.

📋 Description

• Build the owned-channel relationship with every Headway patient from first contact through long-term care • Design and build triggered lifecycle journeys across email, SMS, push, and in-app • Run campaigns across welcome, activation, re-engagement, and long-term retention stages • Own segmentation end-to-end, including pulling audiences, validating event data, and QAing campaign logic • Design and run A/B and multivariate tests • Measure incrementality through holdouts and downstream conversion • Build from a queue of campaign ideas and backlog • Partner with Product to align lifecycle programs to product milestones and patient-facing features • Work with Engineering to instrument behavioral events and build notification infrastructure • Collaborate with Data Science to incorporate predictive signals into campaign triggers and personalization • Build and maintain an experimentation roadmap prioritized by expected impact on patient activation and retention

🎯 Requirements

• 6+ years building lifecycle programs hands-on — email, SMS, and at least one of push or in-app • Deep platform fluency in Iterable, Braze, or a comparable consumer lifecycle tool • Consumer health, wellness, subscription, or financial services background • Personally designed, run, and analyzed A/B tests in lifecycle • Ability to explain what a holdout group is and why it matters • Comfortable pulling a segment, validating event data, and QAing a campaign flow without filing a data ticket • Active practitioner with AI tools • Comfortable working in ambiguity • Authorization to work in the United States for any employer • Must not require visa sponsorship for employment visa status

🏖️ Benefits

• Equity compensation • Medical, Dental, and Vision coverage • HSA / FSA • 401K • Work-from-home stipend • Therapy reimbursement • 16-week parental leave for eligible employees • Carrot Fertility reimbursement and membership • 13 paid holidays + company holiday break • Flexible PTO • EAP • Training and professional development • Robust health and wellness benefits • Retirement savings • Meaningful ownership opportunities through equity

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