Staff Product Marketing Manager, Patient Growth

🕒 October 23

🏄 California, New York, +1 more states – Remote

🏄 California – Remote 🗽 New York – Remote ☕ Washington – Remote

💵 $190.4k - $238k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Headway

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2019

🛡️ Insurance

💼 Consulting

📦 Logistics

Insurance • Consulting • Logistics

Headway is a platform that connects individuals with mental health providers, helping them find the right fit according to their needs and insurance coverage. By partnering with numerous insurance providers, Headway ensures that users can access mental health care affordably. It offers both in-person and virtual care options, and manages the payment and billing processes for a hassle-free experience. The platform's aim is to simplify the search and access to therapy and psychiatric support for users, allowing them to focus on their mental health without the administrative burdens.

📋 Description

• Own the patient journey from searching for care through finding the right provider and staying engaged • Use customer insights and funnel data to identify high-impact opportunities • Influence Product and go-to-market strategy • Reduce friction through messaging, information sequencing, and patient experiences • Build patient positioning, messaging frameworks, and launch narratives • Partner with Growth and Lifecycle to define go-to-market plans • Develop hypotheses, run experiments, and improve the patient journey using results • Raise the quality bar for consumer product marketing • Partner with Product, Research, and Creative to turn patient insight into acquisition, activation, and retention strategies

🎯 Requirements

• 8+ years of significant product marketing or growth marketing experience • Meaningful consumer-facing work and ownership of business outcomes • Ability to turn qualitative insight and quantitative evidence into clear decisions • Understanding of consumer funnels across acquisition and lifecycle • Strong experimentation habit and hypothesis-driven thinking • Strong strategic writing skills for positioning, messaging, briefs, and narratives • Experience in a regulated or highly constrained consumer category • Ability to work with ambiguity and shape solutions without waiting for direction • Ability to influence senior stakeholders and update thinking based on evidence • Thoughtful use of AI in workflow • Measurable examples of changing customer behavior and business outcomes • Authorization to work in the United States for any employer

🏖️ Benefits

• Equity compensation • Medical, Dental, and Vision coverage • HSA / FSA • 401K • Work-from-home stipend • Therapy reimbursement • 16-week parental leave for eligible employees • Carrot Fertility reimbursement and membership • 13 paid holidays + company holiday break • Flexible PTO • EAP • Training and professional development • Robust health and wellness benefits • Retirement savings

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