Staff Product Marketing Manager, Provider Experience

🕒 October 23

🏄 California, New York, +1 more states – Remote

🏄 California – Remote 🗽 New York – Remote ☕ Washington – Remote

💵 $190.4k - $238k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Headway

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2019

🛡️ Insurance

💼 Consulting

📦 Logistics

Insurance • Consulting • Logistics

Headway is a platform that connects individuals with mental health providers, helping them find the right fit according to their needs and insurance coverage. By partnering with numerous insurance providers, Headway ensures that users can access mental health care affordably. It offers both in-person and virtual care options, and manages the payment and billing processes for a hassle-free experience. The platform's aim is to simplify the search and access to therapy and psychiatric support for users, allowing them to focus on their mental health without the administrative burdens.

📋 Description

• Understand provider needs, behaviors, and the competitive landscape, and bring that perspective into Product decisions • Turn provider insight and product capabilities into clear, differentiated positioning and messaging • Bring new products and capabilities to market through Provider Experience go-to-market strategies • Lead integrated GTM channel planning and execution • Identify high-impact opportunities to improve provider experience and drive adoption and engagement • Equip Lifecycle, Growth, Enablement, and Customer Success teams with frameworks and tools • Partner with Provider Experience, Design, Lifecycle Marketing, Research, Creative, and other marketing teams • Drive product adoption, engagement, and retention

🎯 Requirements

• Significant PMM experience (8+ years) in consumer, marketplace, SMB, subscription, or product-led businesses • Track record of bringing products to market and driving adoption • Ability to build positioning and messaging • Experience influencing Product strategy • Understanding of driving product adoption and engagement • Ability to connect customer insight, product value, and GTM execution to measurable business outcomes • Comfort with ambiguity and prioritization without perfect information • Ability to lead complex cross-functional work across Product, Lifecycle, Customer Success, Research, and Creative without formal authority • Ability to hold strong points of view with senior stakeholders and change them when evidence changes • Ability to use AI to improve work and build workflows that improve team quality or velocity

🏖️ Benefits

• Equity compensation • Medical, Dental, and Vision coverage • HSA / FSA • 401K • Work-from-home stipend • Therapy reimbursement • 16-week parental leave for eligible employees • Carrot Fertility reimbursement and membership • 13 paid holidays + company holiday break • Flexible PTO • EAP • Training and professional development • Robust health and wellness benefits • Retirement savings • Meaningful ownership opportunities through equity

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