Staff Product Marketing Manager, Provider Growth

🕒 October 23

🇺🇸 United States – Remote

💵 $190.4k - $238k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Headway

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2019

🛡️ Insurance

💼 Consulting

📦 Logistics

Insurance • Consulting • Logistics

Headway is a platform that connects individuals with mental health providers, helping them find the right fit according to their needs and insurance coverage. By partnering with numerous insurance providers, Headway ensures that users can access mental health care affordably. It offers both in-person and virtual care options, and manages the payment and billing processes for a hassle-free experience. The platform's aim is to simplify the search and access to therapy and psychiatric support for users, allowing them to focus on their mental health without the administrative burdens.

📋 Description

• Understand the provider, market, and competitive landscape and bring that perspective into Product and Growth decisions • Turn provider insight and Headway’s capabilities into clear, differentiated positioning and messaging • Own go-to-market strategies driving provider acquisition, activation, and early engagement • Translate GTM strategy into an integrated marketing plan • Lead cross-functional marketing partners to execute against shared goals • Identify high-impact opportunities to attract and activate providers • Equip Growth, Sales, Enablement, and Customer Success with frameworks and tools to communicate the provider story • Partner with Provider Growth, Design, Lifecycle Marketing, Research, Creative, and other marketing teams • Report to the Director of Provider Marketing

🎯 Requirements

• Significant PMM experience (8+ years) in consumer, marketplace, SMB, subscription, or product-led businesses • Track record of driving customer acquisition and activation • Ability to build positioning and messaging • Experience influencing Product and Growth strategy • Understanding of provider acquisition and activation • Ability to connect customer insight, positioning, and GTM execution to measurable business outcomes • Comfort with ambiguity and ability to prioritize without perfect information • Ability to lead complex cross-functional work across Product, Growth, Sales, Customer Success, Research, and Creative without formal authority • Ability to hold strong points of view with senior stakeholders and change them when evidence changes • Ability to use AI to improve work and build workflows that improve team quality or velocity

🏖️ Benefits

• Equity compensation • Medical, Dental, and Vision coverage • HSA / FSA • 401K • Work-from-home stipend • Therapy reimbursement • 16-week parental leave for eligible employees • Carrot Fertility reimbursement and membership • 13 paid holidays + company holiday break • Flexible PTO • EAP • Training and professional development • Robust health and wellness benefits • Retirement savings • Meaningful ownership opportunities through equity

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