VP, Strategic Accounts

Job not on LinkedIn

🕒 August 25

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 26%

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Logo of HealthCentral

HealthCentral

51 - 200 employees

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

💰 $50M Post-IPO Equity on 2008-01

Healthcare • Consulting • Food & Beverage

HealthCentral is a trusted source for medical information with a particular focus on chronic disease conditions. It covers an extensive range of health topics including Alzheimer's disease, asthma, cancer, heart disease, diabetes, mental health, and numerous others. HealthCentral provides resources for living well with information on diet, nutrition, and various health conditions, and offers self-assessment tools and guides. It features contributions from over 2000 expert contributors and medical reviewers to ensure the reliability of its content. The platform aims to educate and empower individuals dealing with chronic conditions, offering tools like drug interaction checkers, quizzes, and self-care guides. It also disseminates information on trending health topics and provides personalized advice through newsletters and expert consultations.

📋 Description

• Own and deliver against an annual revenue quota across DTC and HCP business • Develop, manage, and close a substantial pipeline of pharmaceutical and healthcare advertising opportunities • Expand existing pharmaceutical accounts and open new brands, therapeutic areas, and accounts • Build relationships with pharmaceutical manufacturers, media agencies, HCP agencies, investment teams, planning teams, and marketing decision-makers • Increase HealthCentral’s participation in annual planning, RFPs, and strategic client discussions • Connect DTC and HCP strategies and expand client relationships across HealthCentral’s portfolio • Drive larger and more integrated client commitments • Develop senior-level relationships with pharmaceutical manufacturers and agency partners • Understand clients’ brand strategies, patient journeys, HCP engagement strategies, target audiences, competitive environments, and commercial objectives • Sell established DTC and HCP capabilities, including endemic/contextual media, custom content, video, audience targeting, education, sponsorships, data-driven audience solutions, and performance programs • Translate client objectives into integrated solutions across consumer and professional portfolios • Work with Strategy, Marketing, Product, Data, Editorial, and Account Management teams on differentiated proposals • Maintain accurate pipeline and forecast using Monday.com and Salesforce • Build account-level growth plans and track budgets, planning cycles, RFPs, renewals, and competitive threats • Provide leadership with visibility into pipeline health, forecast risk, client feedback, and marketplace trends • Coach and support other sellers while maintaining personal revenue responsibility • Improve client conversations, proposals, account planning, and sales execution • Bring marketplace intelligence into product development, packaging, pricing, and positioning • Partner with senior leadership to modernize and expand commercial capabilities

🎯 Requirements

• 10+ years of digital media, healthcare advertising, pharmaceutical marketing, or related sales experience • Significant experience selling DTC and/or HCP solutions to pharmaceutical manufacturers and healthcare agencies; experience across both audiences strongly preferred • Demonstrated history of meeting or exceeding multimillion-dollar revenue quotas • Established relationships across major pharmaceutical companies and healthcare media agencies • Strong understanding of pharmaceutical DTC and HCP media planning, buying, measurement, and procurement processes • Experience selling endemic health media, digital advertising, custom content, audience targeting, data-driven solutions, sponsorships, and/or performance media • Proven ability to grow existing accounts while generating meaningful new business • Strong understanding of pharmaceutical brand planning cycles and ability to navigate complex agency and manufacturer organizations • Ability to identify and develop opportunities across patient/consumer and healthcare professional audiences • Strong forecasting, pipeline management, negotiation, and closing skills • Ability to operate effectively in a fast-moving, entrepreneurial environment undergoing significant transformation • Experience coaching or mentoring sellers while carrying an individual revenue target strongly preferred

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