Manager, Newsletter Strategy

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🕒 5 days ago

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Hearst Health

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

⚕️ Healthcare Insurance

☁️ SaaS

🏢 Enterprise

Healthcare Insurance • SaaS • Enterprise

Hearst Health is a division of Hearst Communications that focuses on guiding important care moments in healthcare by delivering vital information to all those involved in a person's health journey. It provides evidence-based clinical guidelines and healthcare workforce management solutions through its various subsidiaries including FDB (First Databank), Zynx Health, MCG, Homecare Homebase, MHK, and QGenda. Hearst Health aims to improve care quality and efficiency by using scalable technology to deliver clinical decision support and workforce management solutions, impacting the majority of people in the U. S. Its mission is supported by prominent leaders in the healthcare and technology sectors at Hearst Health.

📋 Description

• Lead the strategic development and ongoing evolution of our flagship newsletter portfolio to drive audience engagement, loyalty, and business impact. • Partner closely with editorial teams to curate, shape, and optimize newsletter content, positioning, and overall reader experience. • Collaborate with editorial leadership to identify, develop, and launch new newsletter products that support audience and brand growth goals. • Develop lifecycle marketing strategies that improve subscriber onboarding, engagement, retention, and reactivation across the newsletter ecosystem. • Analyze audience insights, engagement metrics, and performance data to inform content decisions, growth opportunities, and strategic priorities. • Create and implement testing frameworks across subject lines, content strategy, send cadence, onboarding journeys, and engagement tactics. • Identify opportunities for audience segmentation, personalization, and targeted subscriber experiences that deepen reader relationships. • Partner cross-functionally with growth, product, analytics, and marketing teams to align newsletter strategy with broader company objectives and success metrics.

🎯 Requirements

• 5+ years of experience in newsletters, audience development, lifecycle marketing, editorial strategy, digital media, publishing, or related fields. • Proven expertise in subscriber lifecycle strategy, audience engagement, retention, and CRM or lifecycle marketing principles. • Experience managing newsletters as strategic audience products that contribute to engagement, loyalty, and business outcomes. • Strong editorial instincts and a deep understanding of what drives newsletter performance and reader loyalty. • Demonstrated ability to use audience insights, performance analytics, and business goals to guide strategic decision-making. • Experience launching, managing, or scaling newsletter products and recurring editorial franchises. • Strong collaboration and communication skills with the ability to influence and build relationships across editorial, growth, product, analytics, and marketing teams. • Excellent organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment. • Familiarity with newsletter platforms, CRM systems, and audience analytics tools such as Sailthru, HubSpot, Google Analytics, or Looker Studio is preferred. • Experience with A/B testing, audience segmentation, personalization strategies, and lifecycle optimization is a plus. • Passion for audience behavior, media innovation, and the future of direct-to-reader products. • Creative, curious, and solution-oriented mindset with strong operational execution skills.

🏖️ Benefits

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries. • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events. • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities. • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered. • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1. • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.