Senior Manager, Newsletters – Lifestyle

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🕒 November 7, 2025

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Hearst Health

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

⚕️ Healthcare Insurance

☁️ SaaS

🏢 Enterprise

Healthcare Insurance • SaaS • Enterprise

Hearst Health is a division of Hearst Communications that focuses on guiding important care moments in healthcare by delivering vital information to all those involved in a person's health journey. It provides evidence-based clinical guidelines and healthcare workforce management solutions through its various subsidiaries including FDB (First Databank), Zynx Health, MCG, Homecare Homebase, MHK, and QGenda. Hearst Health aims to improve care quality and efficiency by using scalable technology to deliver clinical decision support and workforce management solutions, impacting the majority of people in the U. S. Its mission is supported by prominent leaders in the healthcare and technology sectors at Hearst Health.

📋 Description

• Lead the newsletter programs for key lifestyle brands, collaborating with editorial, design, product, marketing, and ESP partners. • Manage the full lifecycle of newsletter production including planning, segmentation, QA, and deployment. • Use data and analytics to guide strategy and optimize newsletter performance, including open rates, CTRs, and subscriber retention. • Regularly report on trends, KPIs, and audience insights to shape future decisions. • Drive experimentation and A/B testing on subject lines, layouts, and content to enhance engagement and monetization. • Develop audience growth strategies through segmentation, personalization, and lifecycle marketing. • Ensure all communications align with brand voice, compliance, and legal standards. • Occasionally work weekends or holidays as needed.

🎯 Requirements

• 5–7 years of experience in email or newsletter production; media experience preferred. • Proven success managing email or newsletter campaigns at scale. • Strong analytical skills and ability to interpret complex data into actionable insights. • Proficiency with tools like Sailthru, Google Analytics, Microsoft Office, and Google Workspace. • Experience with project management platforms such as Asana, AirTable, or Trello. • Excellent written and verbal communication skills. • Creative thinker with attention to detail and strong design instincts. • Comfortable managing multiple projects in a fast-paced environment.

🏖️ Benefits

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries. • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events. • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities. • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered. • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1. • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.