Enterprise Director – Digital Marketing

🔥 0 minutes ago

🦌 Connecticut – Remote

🦌 Connecticut – Remote

💵 $120k - $125k / year

⏰ Full Time

🔴 Lead

🌐 Digital Marketing

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HEI Hotels & Resorts

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2002

🏠 Real Estate

🤝 B2B

💸 Finance

Real Estate • B2B • Finance

HEI Hotels & Resorts is a privately held hotel investment and third‑party management company founded in 1985 that owns and operates an institutional-grade portfolio of 90+ hotel assets across urban, super‑suburban, and resort markets. The firm specializes in acquiring, investing equity in, and managing Luxury, Upper‑Upscale, and Premium Select Service properties for institutional capital partners (including REITs and private equity) and franchisors, combining data‑driven operational practices with guest‑centric service culture (“HEI Loves”) to maximize hotel real estate value. HEI also positions and operates branded, soft‑branded, and independent lifestyle hotels while emphasizing associate development and long‑term partner relationships.

📋 Description

• Collaborate with the Marketing team to conceptualize, develop, and execute comprehensive digital marketing strategies • Identify opportunities for growth and improvement in online performance and presence • Identify, test, and scale new digital acquisition channels • Plan and manage online advertising campaigns across various platforms • Monitor budgets, optimize ad performance, and ensure maximum return on investment (ROI) • Generate and communicate analytic reports • Oversee and enhance the hotel's search engine optimization (SEO) efforts • Develop and execute content marketing strategies • Ensure our hotel's websites remain visually appealing, user-friendly, and technically optimized • Attend Corporate, Brand and ownership meetings as requested in support of digital strategy and projects

🎯 Requirements

• Bachelor’s Degree, preferably in Marketing, Communications or related field • A minimum 3 years’ of experience in managing digital campaigns/performance marketing • Experience with Google Analytics, Smartsheet’s, Search Console and Looker (formerly Google) Data Studio reports • Background in search engine optimization pay-per-click advertising display advertising and email marketing • Experience delivering against strict CPA, ROAS, LTV, and ROI targets • Strong analytical skills, ability to identify relevant data and leverage to positively impact hotel revenues • Ability to effectively communicate and influence at Property, Brand, Regional and Corporate level

🏖️ Benefits

• Competitive Medical and Dental programs through Anthem Blue Cross Blue Shield • Vision insurance programs through EyeMed • Vacation, Sick and Holiday programs • Pet insurance through the ASPCA • Short and Long-Term Disability plans • 401(k) Savings Plan with matching funds • Discounts through 'YouDecide' and Hotel Room Discount programs