Director, Digital Marketing

🔥 0 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🔴 Lead

🌐 Digital Marketing

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ModMed

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

☁️ SaaS

🤖 Artificial Intelligence

B2B • SaaS • Artificial Intelligence

ModMed is a healthcare technology company that provides specialty-specific electronic health record (EHR) software, practice management, revenue cycle management, analytics, and patient communication tools for medical practices. Their platform integrates AI-powered features—like ModMed Scribe—for clinical documentation, workflow automation, billing assistance, and patient engagement to help specialty physicians streamline operations and improve efficiency. ModMed focuses on serving specialty practices (dermatology, ophthalmology, gastroenterology, orthopedics, OBGYN, etc. ) with onboarding, support, and integrations (FHIR API, telehealth, payment processing).

📋 Description

• Own the full-funnel digital demand generation strategy. • Build and deploy integrated marketing campaigns across paid search, paid social, display, programmatic, and account-based marketing (ABM) channels to accelerate new practice acquisition and cross-sell opportunities. • Lead our organic search evolution. Optimize ModMed’s digital footprint not only for traditional search engines (Google, Bing) but also for Generative Engine Optimization (GEO) across modern AI-search ecosystems, conversational AI, and discovery platforms. • Oversee, audit, and expand ModMed's advanced digital marketing technology stack. • Evaluate, pilot, and scale modern AI tools to automate workflow efficiencies, hyper-personalize outreach, and optimize ad spend. • Partner closely with Creative, Content, and Product Marketing teams to integrate generative AI tools into creative production, continuous multi-variant testing, and localized landing page generation to scale variations and lift conversion rates. • Shift from reactive reporting to predictive growth. Utilize advanced data intelligence, machine learning attribution models, and behavioral data to help track MQLs, SQLs, Cost Per Acquisition (CPA), and pipeline ROI. • Socialize digital marketing strategies, AI tool roadmaps, and execution plans with executives and key organizational stakeholders to cultivate transparency and secure resource alignment. • Actively evaluate, pilot, and embed the latest marketing AI tools, prompt workflows, and automated pipeline intelligence to keep the marketing function at the absolute forefront of industry trends.

🎯 Requirements

• Bachelor's degree in Business or Marketing; MBA preferred. • B2B Marketing Mastery: 7–12+ years of proven experience in a B2B digital marketing role with a verified track record of scaling traffic, high-intent accounts, and leads to B2B platforms. • Efficiency Metrics Management: Proven success driving leads, accounts, and high-value pipeline opportunities while maintaining strict alignment with target Cost Per metrics. • Search Engine Authority: Deep, hands-on experience executing paid and organic strategies across Search Engine Marketing (SEM) and Search Engine Optimization (SEO) ecosystems. • Campaign Deployment: Demonstrated proficiency in executing high-yielding digital campaigns directly across Google Adwords, LinkedIn, Facebook, and emerging advertising channels. • SMB & Programmatic Execution: Extensive experience targeting small-to-medium businesses utilizing programmatic digital advertising, custom/lookalike audiences, display networks, and intent-data tools. • Advanced Data Skills: Advanced Microsoft Excel capability with data modeling experience to translate raw metrics into predictive marketing frameworks. • Ad Tech Ecosystems: Intimate knowledge of varying ad sizes, formats, and creative requirements across modern digital platforms. • Proven experience directing creative teams to produce, test, and recursively optimize digital creative assets for integrated campaigns. • Executive Communication: Exceptional ability to distill complex digital concepts, technical data, and AI-driven insights into clear, actionable updates for executive leadership and internal stakeholders. • Analytics Stack Proficiency: Expert-level knowledge of Google Analytics, Google Webmaster Tools, and industry SEO suites • Agility & Pace: Proven ability to prioritize high-value initiatives and execute flawlessly in a fast-paced, highly adaptive environment. • AI Fluency: Deep, practical engagement with modern AI platforms (e.g., LLMs, conversational AI engines, automated copy/design optimizers) to accelerate workflows, personalize messaging, and improve operational output. • Ability to travel domestically up to 20%.

🏖️ Benefits

• Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution • 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep. • Generous Paid Time Off and Paid Parental Leave programs • Company paid Life and Disability benefits • Flexible Spending Account, and Employee Assistance Programs • Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed • Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning • Global presence and in-person collaboration opportunities; dog-friendly HQ (US) • Hybrid office-based roles and remote availability for some roles • Weekly catered breakfast and lunch • treadmill workstations, Zen, and wellness rooms within our BRIC headquarters