Director of Digital Marketing

🕒 May 2

🐊 Florida – Remote

🐊 Florida – Remote

💵 $100k - $115k / year

⏰ Full Time

🔴 Lead

🌐 Digital Marketing

👻 Ghost score 37%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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321 The Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

📱 Media

Marketing • Media

321 The Agency is a brand and social agency focused on crafting lasting brand legacies through powerful storytelling and strategic social engagement. Their mission is to ensure that brands not only exist but thrive, evolve, and become cultural touchstones. The agency offers services in strategy insights and research, brand creation, and campaign activation, deploying both digital and traditional media channels. They strongly emphasize building connections and engaging in meaningful conversations that continue past the initial campaign period. 321 The Agency collaborates with technology partners to optimize brand experiences and reach through targeted content across the digital ecosystem.

📋 Description

• Lead, manage, and grow the Digital Marketing department spanning paid media specialists and CRM/MarTech strategists • Set campaign workflows, QA standards, platform governance, reporting cadences, and cross-discipline collaboration frameworks • Conduct 1:1s and performance reviews; provide strategic coaching and develop team capabilities • Define role scopes, skill development paths, and staffing recommendations • Align digital performance plans with client strategy and business objectives • Serve as escalation point for media performance issues, CRM technical challenges, and cross-channel strategy questions • Own paid media strategy across Google Ads, Meta Ads, LinkedIn, TikTok, and programmatic platforms • Lead media planning, budget allocation, audience strategy, and campaign architecture • Oversee campaign setup, launches, optimization, bidding, audience segmentation, creative testing, and attribution modeling • Develop first-party data strategies, CRM-to-platform audience integrations, customer match lists, and retargeting architecture • Ensure regulated-industry campaigns meet advertising compliance standards • Lead CRM and marketing automation strategy and execution, primarily on High Level • Develop lead capture, qualification, nurture, re-engagement, pipeline-trigger, and retention automation • Ensure CRM architecture supports paid media goals, lead-source tracking, cost-per-lead reporting, and audience syndication • Oversee funnels from intake form through appointment booking, sales handoff, and post-conversion retention • Establish CRM quality standards for segmentation, workflow documentation, tagging, and data hygiene • Champion paid media and CRM integration as a unified performance engine • Develop cross-channel attribution frameworks and digital performance reporting standards • Establish dashboards, KPI frameworks, and narrative reporting connecting channel performance to business outcomes • Coordinate with 321 AIM on shared-client strategy, lead qualification, and CRM nurture sequences • Identify opportunities for performance-based pricing models and supporting measurement infrastructure • Serve as senior digital authority in client strategy sessions, QBRs, and new business pitches • Contribute paid media and CRM strategy, projection modeling, and tech-stack recommendations to proposals and RFPs • Champion AI tools for bid management, creative performance analysis, CRM personalization, and workflow automation

🎯 Requirements

• 8+ years of experience in digital marketing with demonstrated depth in both paid media and CRM/marketing automation — agency experience strongly preferred • At least 2–3 years in a department leadership, team lead, or senior manager role with direct reports across digital disciplines • Expert-level command of paid search and paid social platforms: Google Ads (Search, Display, YouTube, PMax), Meta Ads Manager, and at least one additional platform (LinkedIn, TikTok, or programmatic DSP) • Hands-on experience building and managing CRM programs in High Level is strongly preferred; HubSpot and/or Salesforce Marketing Cloud experience also valued • Proven ability to architect full-funnel automation: lead capture, qualification workflows, multi-step nurture sequences, pipeline triggers, and retention programs • Deep understanding of audience strategy, first-party data integration, and syncing CRM data with ad platforms for targeting, suppression, and lookalike modeling • Experience managing paid media and CRM programs in regulated industries — healthcare, insurance, legal services, or home services — including applicable advertising compliance requirements • Strong command of attribution modeling, conversion tracking implementation (Google Tag Manager, GA4), and cross-channel reporting • Proficiency with reporting and data visualization tools (Looker Studio, Power BI, or similar) • Excellent communication skills for translating complex digital strategy into clear recommendations for clients at the CMO or ownership level • Comfort with AI-powered optimization tools across paid media and CRM • Strong organizational and prioritization skills in a remote, multi-client environment • Bachelor's degree in Marketing, Advertising, Business, or a related field — or equivalent demonstrated experience • Platform certifications (Google Ads, Meta Blueprint, High Level, HubSpot) are a plus

🏖️ Benefits

• 100% remote work environment • Flexible scheduling with core collaboration hours • Paid time off + agency-observed holidays • Professional development and platform/tool access budget • Collaborative, AI-forward team culture that values innovation and continuous learning • Opportunity to build and lead a unified digital practice at a high-growth agency operating at the intersection of performance marketing and marketing technology • Performance bonus eligibility applies at the director level