Digital Marketing Manager

🕒 February 26

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🌐 Digital Marketing

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Stripe

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

💳 Fintech

🛍️ eCommerce

🤝 B2B

💰 Venture Round on 2021-05

Fintech • eCommerce • B2B

Stripe is a global payments processing platform that enables businesses to accept online and in-person payments. It offers a comprehensive suite of financial services, including payment processing, billing, and revenue management tools, aimed at businesses of all sizes, from startups to enterprises. By providing a developer-friendly API, Stripe allows businesses to streamline their payment operations and embed financial services directly into their applications, facilitating both B2B and B2C transactions.

📋 Description

• Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue. • Develop and manage testing agenda and media plans for the program. • Drive growth across key metrics (Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, revenue) - measure success, optimize against targets, and report on performance on a recurring cadence. • Support Stripe in building and optimizing our paid program using knowledge of our users, how they use our products and data. • Partner with various internal stakeholders including campaigns, design, marketing operations, product marketing, analytics & insights, and regional teams to create a best-in-class paid program. • Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance & roadmap. • Partner with relevant stakeholders on audience management and ensure we’re reaching the right users. • Lead in analyzing the effectiveness of paid campaigns, shifting spend to deliver more value. • Proactively identify areas of weakness in the paid program and flag these as requiring improvement - and then create a plan to remedy.

🎯 Requirements

• 7+ years of work experience • 5+ years of paid digital experience, preferably in paid social/display and direct response. • 2+ years of B2B marketing experience • Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality) • Experience articulating requirements to analytics, campaigns, sales strategy and ops and marketing leadership • Self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight • Advanced analytical skills; ability to analyze trends and decipher actionable insights from data • Experience driving experimentation roadmaps to continuously optimize and improve campaigns • User-first sensibility • Excellent written and verbal communication skills • Demonstrated ability to collaborate cross-functionally across teams, including those that are not expert in paid media.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development