Integrated Marketing Program Manager

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HelloKindred

201 - 500 employees

💼 Consulting

🎯 Recruiter

📣 Marketing

Consulting • Recruitment • Marketing

HelloKindred is a global provider of marketing, creative, and digital talent, offering services that include both short and long-term contracts as well as direct hires. The company specializes in connecting businesses with creative and innovative talent through its vast pool of skilled professionals. HelloKindred emphasizes efficiency and cost-effectiveness in scaling global marketing efforts, offering both onshore and offshore services that enhance teams with design, content creation, and digital assets. By understanding client needs and fostering a culture of diversity and inclusion, HelloKindred delivers exceptional results through flexible staffing solutions tailored to modern business challenges.

📋 Description

• Lead end-to-end marketing programs, including experience management, content, integrated communications, delivery and value tracking • Translate stakeholder objectives into program briefs defining audiences, value propositions, messaging, KPIs and success measures • Manage activities and workflows using internal planning and marketing platforms • Plan and deliver event experiences, including session formats, engagement strategies, attendee acquisition, audience journeys and communications plans • Develop messaging frameworks, agenda narratives, speaker enablement materials and key content assets • Manage milestones, dependencies, roles, responsibilities, budgets and delivery requirements • Coordinate production, rehearsals, onsite/day-of execution and post-event lead management and follow-up • Apply audience segmentation and journey mapping across digital communications, content and events • Own program measurement, engagement metrics, follow-up conversion and insights reporting • Partner with stakeholders, creative teams, production resources and cross-functional teams • Build and engage communities where relevant • Apply AI-enabled tools, agents and workflow integrations to improve marketing and communications efficiency • Provide guidance and quality assurance to team members and lead event teams during onsite delivery when required

🎯 Requirements

• 5–7+ years of experience in B2B marketing, integrated communications, client programs, experiential marketing or a related field • Proven experience leading complex marketing programs from strategy and planning through execution, measurement and optimization • Strong event and experience management background, including in-person, virtual and/or hybrid programs, production and onsite delivery • Experience working with senior leaders and cross-functional teams in large or matrixed organizations • Strong content and communications capabilities, including messaging, storytelling, executive communications, presentations and speaker enablement • Demonstrated program management skills across multiple workstreams, timelines, dependencies, budgets and competing priorities • Experience with audience segmentation, journey planning, engagement data and KPIs • Excellent written and verbal communication skills, executive presence and attention to detail • Experience in professional services or another complex B2B environment is an asset • Familiarity with AI-enabled marketing tools, AI agents and workflow automation is an asset • Experience leading teams or providing strategic direction and quality assurance is an asset • Must be legally authorized to live and work in the United States without employer sponsorship

🏖️ Benefits

• Remote work setup • Potential contract extension beyond March 31, 2027 • Inclusive and fair hiring practices • Equal opportunity employer

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