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Marketing Specialist

🔥 0 minutes ago

🌐 United States, South Africa – Remote

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🌽 Illinois – Remote

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💵 R250 - R300 / hour

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 4%

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Logo of HelloKindred

HelloKindred

201 - 500 employees

💼 Consulting

🎯 Recruiter

📣 Marketing

Consulting • Recruitment • Marketing

HelloKindred is a global provider of marketing, creative, and digital talent, offering services that include both short and long-term contracts as well as direct hires. The company specializes in connecting businesses with creative and innovative talent through its vast pool of skilled professionals. HelloKindred emphasizes efficiency and cost-effectiveness in scaling global marketing efforts, offering both onshore and offshore services that enhance teams with design, content creation, and digital assets. By understanding client needs and fostering a culture of diversity and inclusion, HelloKindred delivers exceptional results through flexible staffing solutions tailored to modern business challenges.

📋 Description

• Develop and launch new website pages and sections • Redevelop and optimise existing pages to improve user journey and conversion • Manage ongoing website maintenance and updates within the CMS • Ensure website content is accurate, current, consistent, and aligned with brand guidelines • Identify opportunities to improve website usability, engagement, and conversion • Support optimisation of website structure, content, and functionality • Collaborate with internal stakeholders and external partners on website development and improvements • Optimise website content for SEO, AEO, and GEO • Develop and optimise content to improve organic visibility and discoverability • Support technical SEO hygiene and monitor website health • Monitor performance metrics and recommend improvements • Manage and maintain marketing activity within HubSpot • Build, schedule, publish, and monitor digital marketing campaigns • Support campaign automation, workflows, and audience segmentation • Monitor campaign performance and provide reporting and recommendations • Maintain and optimise marketing databases and campaign activity • Develop, build, and publish digital marketing campaigns across relevant channels • Schedule and publish LinkedIn content • Develop engaging content aligned with campaign objectives and target audiences • Support campaign reporting and provide insights • Adapt content for digital marketing channels • Provide basic artwork and design support • Edit and produce short-form video content • Create and adapt LinkedIn content and visual assets • Maintain a consistent and professional brand look and feel • Create and edit marketing assets in Adobe Creative Cloud

🎯 Requirements

• Proven experience as a Marketing Specialist, Digital Marketing Specialist, or similar role • Strong hands-on experience across digital marketing and website optimisation • Essential hands-on experience with HubSpot • Strong working knowledge of WordPress or a similar CMS platform • Experience managing, updating, and developing website content within a CMS • Understanding of SEO and modern search optimisation, including AEO and GEO • Experience developing and managing digital marketing campaigns • Experience developing, scheduling, and publishing LinkedIn content • Experience with marketing automation and campaign reporting • Working knowledge of Adobe Creative Cloud, including basic design and artwork • Experience with video editing and digital content creation • Understanding of website user journeys and conversion optimisation • Excellent written and verbal communication skills • Strong attention to detail, particularly around website content, branding, and consistency • Ability to work independently and manage priorities effectively in a remote environment • Must be legally authorized to live and work in the country where the position is based, without requiring employer sponsorship

🏖️ Benefits

• Fully remote work setup • 32 anticipated hours per week • 4 days per week, 8 hours per day • 6-month contract

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