Paid Media Specialist

🕒 July 7

🎸 Tennessee – Remote

🎸 Tennessee – Remote

💵 $38k - $50k / year

⏰ Full Time

🟢 Junior

📈 Performance Marketing

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HigherVisibility

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2008

🛍️ eCommerce

eCommerce • Marketing • Digital Marketing

HigherVisibility is a leading digital marketing agency specializing in a variety of services aimed at enhancing online visibility and performance for businesses. Their offerings include SEO services tailored for local markets, eCommerce, and franchises; PPC management across platforms like Google and Facebook; and website design services that focus on user experience. With a data-driven approach, HigherVisibility works with clients across multiple industries, including automotive and financial services, to drive growth and increase conversions through bespoke digital marketing strategies.

📋 Description

• The Paid Media Specialist builds, launches, and manages paid media campaigns across Google Ads and Meta Ads according to established agency best practices and SOPs. • They execute routine optimizations, including keyword expansion, negative keyword management, bid adjustments, and ad copy testing. • Monitoring daily performance and budget pacing across a high volume of assigned accounts is critical to ensure targets are met. • They troubleshoot basic underperforming campaigns and implement corrective actions based on data analysis. • Generating accurate and timely performance reports for assigned clients using internal tools. • The specialist analyzes campaign data to identify basic trends and provide actionable insights for performance improvement. • Ensuring conversion tracking and pixels are functioning correctly. • Actively participates in 1:1 meetings, team training, and mentorship sessions to develop technical skills and strategic knowledge.

🎯 Requirements

• 1-3 years of hands-on paid media management experience, preferably in an agency environment. • Experience managing multiple accounts simultaneously. • A solid foundational knowledge of Google Ads (Search, Display) and Meta Ads Manager. • Familiarity with Google Analytics 4 and basic conversion tracking principles. • Proficiency in Excel/Google Sheets for basic data manipulation and reporting. • Exceptional organizational skills and the ability to thrive in a high-volume, fast-paced environment. • Strong attention to detail, particularly regarding budget management and ad copy accuracy. • An eagerness to learn, accept feedback, and continuously improve technical skills. • Clear and concise written and verbal communication skills.

🏖️ Benefits

• Flexible PTO • Employee-First Culture • Fully Remote • Work From Home Stipend • Medical, Vision, and Dental • 401K Matching • Life Insurance • Incredible Company Comradery • And So Much More!