Associate Vice President, Paid Search

🕒 June 11

🚗 Michigan – Remote

🚗 Michigan – Remote

💵 $140k - $160k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🦅 H1B Visa Sponsor

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Zeta Global

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

💼 Consulting

📦 Logistics

✈️ Travel

💰 Post-IPO Debt on 2024-09

Consulting • Logistics • Travel

Zeta Global is an AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to acquire, grow, and retain customers more efficiently. The Zeta Marketing Platform (ZMP) offers a comprehensive suite of tools, including data management, customer data platforms (CDP), email service providers (ESP), and digital signal processing (DSP), to create individualized customer experiences and improve marketing outcomes. Zeta emphasizes omnichannel marketing, customer intelligence, and data-driven marketing strategies, partnering with brands, agencies, and publishers worldwide to accelerate brand growth and engagement. Their platform is designed to tackle complex marketing challenges with solutions for customer acquisition, growth, and retention through predictive AI and actionable consumer data.

📋 Description

• Define and evolve Paid Search strategy for Higher Education clients, aligned to enrollment cycles, program mix, and institutional goals • Translate industry trends (e.g., seasonality, program demand, attribution challenges) into scalable, actionable frameworks • Establish POVs on bidding strategies, funnel optimization, and audience targeting specific to EDU • Serve as executive sponsor across key EDU client relationships, guiding long-term strategy and investment decisions • Oversee performance across portfolio, ensuring delivery against KPIs such as CPL, enrollment volume, and efficiency targets • Identify and unlock growth opportunities including new channels, budget expansion, and testing roadmaps • Lead QBRs and executive presentations with a focus on business outcomes and forward-looking strategy • Lead, mentor, and develop a Search team, ensuring strong performance management and career growth • Define team structure, resourcing models, and capacity planning to support current and future business needs • Elevate team capabilities in platform innovation • Ensure best-in-class execution across campaigns, including account structure, budget pacing, and optimization strategies • Implement standardized frameworks for testing, reporting, and performance analysis across accounts • Partner with analytics to refine attribution approaches and measurement strategies, particularly for long consideration cycles • Drive consistency and rigor in how insights are translated into action and client impact • Partner with analytics and ops teams to improve reporting, automation, and scalability • Monitor industry trends, platform changes, and competitive landscape • Deliver clear, data-driven performance reports and insights to clients, diving into the 'why' behind the data • Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends • Ensure accuracy, consistency, and timeliness of reporting.

🎯 Requirements

• 12+ years of relevant paid search experience • Deep expertise in lead generation and performance marketing, ideally within Higher Education or similar verticals • Proven ability to manage and grow multimillion-dollar budgets across Google Ads and Microsoft Ads • Strong track record of driving measurable business outcomes and client growth • Exceptional client communication and executive presence • Experience building and scaling teams, including talent development and organizational design • Advanced analytical mindset, with the ability to translate complex data into clear strategic direction.

🏖️ Benefits

• Unlimited PTO • Excellent medical, dental, and vision coverage • Employee Equity • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!