B2B Paid Media Specialist

Job not on LinkedIn

🔥 0 minutes ago

🏖️ New Jersey, New York, +3 more states – Remote

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⏱ Part Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 14%

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Logo of Hire Digital

Hire Digital

51 - 200 employees

📣 Marketing

🎯 Recruiter

☁️ SaaS

Marketing • Recruitment • SaaS

Hire Digital is a company that provides businesses with on-demand access to a meticulously screened network of digital talents. Specializing in digital marketing, software development, and design, Hire Digital enables organizations to build highly skilled teams that can improve ROI and drive digital transformation. Businesses can leverage their curated talents, including digital marketers, developers, designers, writers, and project managers, to enhance digital capabilities and execute key projects effectively. Hire Digital's talent solutions are tailored to support digital transformation efforts and help companies manage seasonal resources, pilot projects, and address various digital marketing needs.

📋 Description

• Manage and optimise paid social campaigns across LinkedIn, Meta/Facebook and Reddit • Monitor campaign performance, budgets, pacing and bid strategies • Build and launch campaigns using creative and copy supplied by internal teams • Continuously test and optimise audiences, targeting, placements and creative • Identify opportunities to improve campaign efficiency and performance • Support conversion tracking, measurement and reporting • Recommend paid social strategies that support broader demand generation and pipeline goals • Collaborate with internal Demand Generation, Creative and Web teams • Proactively share platform trends, insights and optimisation opportunities

🎯 Requirements

• Strong hands-on experience in B2B SaaS or B2B technology paid social • Deep expertise in LinkedIn Ads and Meta Ads • Experience managing meaningful paid media budgets • Strong understanding of B2B demand generation and full-funnel marketing • Strong analytical and campaign optimisation skills • Ability to work independently while communicating proactively with stakeholders • Experience with Reddit Ads is highly desirable • Experience with 6sense, StackAdapt, programmatic display, CTV or podcast advertising is an advantage • This is a hands-on paid social role and does not include paid search responsibilities

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