Director of Integrated Search

🕒 May 20

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Honeydew Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

⚕️ Healthcare Insurance

🛒 Retail

📡 Telecommunications

Healthcare Insurance • Retail • Telecommunications

Honeydew Health is a telehealth platform that specializes in providing access to dermatological care, focusing on the treatment of skin conditions such as acne and eczema. Through virtual consultations with licensed dermatology providers, they offer personalized treatment plans that may include prescription medications, topical creams, and ongoing support. With a commitment to making effective skin treatments more accessible, Honeydew provides a convenient online experience, including same-day appointments and free prescription shipping.

📋 Description

• Own and execute Honeydew’s organic search strategy end-to-end — from technical infrastructure to content architecture to link authority • Build topical authority frameworks in dermatology, skincare, and telehealth that compound over time • Drive large-scale content production: briefing, AI-assisted drafting, editing, publishing, and ongoing optimization • Conduct competitive analysis and keyword research with a focus on high-intent, acquisition-driving queries • Partner with engineering on site speed, Core Web Vitals, structured data, and crawlability • Own technical SEO hygiene: schema markup, JSON-LD, canonicalization, indexation, and internal linking architecture • Lead Honeydew’s strategy for showing up in AI-generated answers across ChatGPT, Perplexity, Claude, Google AI Overviews, and emerging platforms • Structure content to be LLM-friendly: passage-level optimization, conversational formatting, semantically rich answer blocks • Build and own AI citation tracking and reporting – establish baselines, set targets, iterate • Test content formats, structures, and distribution approaches that improve citation rates across AI surfaces • Drive earned media and backlink strategy that builds the domain authority and off-site presence LLMs reward • Stay ahead of how agentic AI and ambient search are reshaping patient discovery behavior in healthcare • Partner with our Growth Lead who owns paid search today – support setting priorities and be a sounding board for strategy • Contribute to strategy setting across ~$500K+/month in paid search spend on Google and eventually Bing • Own the integration between paid and organic: ensure keyword strategy, landing pages, and messaging are coherent across both channels • Be fluent enough in paid search principles and mechanics to contribute to bid strategy, audience targeting, and campaign architecture decisions • Build and own a unified search performance dashboard that ties organic, AI, and paid performance to patient acquisition • Develop a search roadmap with clear priorities, experiments, and milestones — and report on it regularly to leadership • Identify cross-channel leverage: where organic authority reduces paid CPAs, where paid data informs organic targeting, where AI citations amplify both • Run structured experiments across channels and make fast, data-driven decisions from them

🎯 Requirements

• 5–7+ years of search experience with a strong organic foundation and demonstrated track record of driving acquisition growth • Deep technical SEO expertise: site architecture, structured data, Core Web Vitals, crawl management, and schema implementation • Genuine AEO/GEO fluency – you’ve built strategies for AI search visibility, tracked citation performance, and iterated on results • Working knowledge of paid search: Google Ads, campaign structure, bidding strategy, Quality Score, and performance analysis • Proven ability to manage and develop an IC – you know how to set direction, give useful feedback, and make people better • Strong content strategy instincts – you understand what makes content rankable, citable, and convertible • CRO fluency: you know how to connect search traffic to conversion and have run tests to prove it • Proficiency with SEO tooling: Ahrefs, SEMrush, Google Search Console, Google Analytics, Looker Studio • Strong analytical skills – you can build a reporting framework, interpret data, and make fast decisions from it • High agency and self-direction – you don’t need a perfect brief to move, and you don’t rattle under ambiguity

🏖️ Benefits

• Meaningful equity in Honeydew • Flexible PTO • Health, vision, and dental insurance • 401k with company match • One Medical, Kindbody, Talkspace, and HealthAdvocate memberships • Company MacBook + monthly internet stipend